In the latest edition of “are we still really talking about this?” Jaimie Field brings you a recommendation on why, as lawyers, you should be paying attention to and using social media. I will add this caveat – social media, like any marketing tool, needs to be used when and if it aligns with your marketing goals. But at the very minimum, you should understand what the tools are and how they work, because they may benefit you from a research perspective, because your clients use them and you may need to advise them, or because they fit into your own strategy for business development, relationship engagement, reputation enhancement, etc.

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It’s 2017.  More and more lawyers are using Social Media and the numbers keep growing.  A recent post by Nicole Black writing for MyCase provides some of the latest statistics about  how lawyers are using social media and blogging for marketing and business development purposes. 
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Today’s rainmaking recommendation from expert and trainer, Jaimie Field, is particularly apt on this February 2nd, because it deals with Groundhog day – and not the little guy that pops out of the ground in Pennsylvania once a year, but the Bill Murray movie where he relives the same day over and over again. Find out why this is relevant to your legal practice here.

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In the famous 1993 movie, Groundhog Day, Bill Murray’s character seems doomed to relive the same day over and over until he gets it right.

While this is a comedy, there is nothing funny about the fact that, as a lawyer, you are probably living the same day over and over again.

Think about this. We are a bundle of ingrained habits.  We wake up, we go to the office, we get home, we go to sleep. We wake up, we go to the office, we get home, we go to sleep.  We wake up, we go to the office, we get home, we go to sleep. Are you getting the idea?
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Rainmaking expert and trainer, Jaimie Field, is back with her bi-monthly recommendations, and she’s kicking off the year by talking about resolutions (Do you have any?). See what she has to say about every day decisions adding up to big changes.

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Happy New Year!

Did you make any New Year’s resolutions for this year?

Have you ever made any resolutions in the past?  How many of them did you actually keep? 
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Last week, Jaimie Field shared her latest rainmaking recommendation, which we missed while I was out on vacation. So I’m bringing it to you this week instead – read what Jaimie has to say about “Enlightened Rainmaking™.”

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No, this is not about sitting down in a lotus position and meditating (although I do advocate the practice if you so choose).

This is about using a technique or tactic for educating your potential clients, referral sources and clients about the work you do in a way that allows them to come to you.

We all know that you, as an attorney, hate the idea of “selling” your services.  But you also know that if you don’t find a way to let others know what you do, you won’t have clients.   No clients, no business. 
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Today’s Rainmaking Recommendation from rainmaking coach and trainer, Jaimie Field, is all why speaking engagements may not be the successful business development opportunities you’d hoped for, and how to improve them.

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You’ve been asked to present a seminar!  This is great news because public speaking can be a fantastic way to create a book of business.

So, you’ve given your presentation and you were amazing.  Why aren’t the phones ringing with new clients clamoring for your services?
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I’m a day late with this, but things are underway here in Boston with our Annual Conference, so I’m busily running around the hotel and the city with my lawyers over the next few days. But better late than never, right? So here is Jaimie Field‘s latest Rainmaking Recommendation for you! (And it’s one I really want my lawyers to be reading, because it underscores the message I’m going to be giving during my presentation tomorrow).

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I want to kick you in the proverbial butt.

For far too long, you have been wanting, wishing, hoping to grow your book of business.  You have attended seminars, read books, watched webinars, read blog post after blog post. You have looked for the silver bullet, the newest thing.  You have been promised that if you just sign up for this SEO system, pay for this new website, buy this email program, create videos, put up billboards, use advertising, the clients would come flooding through your doors.  You’ve spent countless amounts of dollars and yet you are not seeing the results you want, the types of clients you would like and the money you want to make. 
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It’s the first Wednesday of March (when did THAT happen?), so you know what that means! It’s time for a rainmaking recommendation from expert and coach, Jaimie Field. Jaimie is continuing her discussions on one of my favorite subjects, referrals, so this is a recommendation not to miss!

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In the last Rainmaking Recommendation, I mentioned that there is one sure fire, free way to grow your book of business – referrals.

I also said that I would continue this conversation so that you create a systematized way to get the best referrals from clients, prospects and referral sources.

However, in order to move to that level, first I think it’s important for you to understand why people give, or don’t give, referrals.
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We’re back with another Rainmaking Recommendation from rainmaking expert and coach, Jaimie Field, who is talking about something that’s near and dear to the hearts of everyone in my Network – referrals.

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Did you know there is one sure-fire, really easy, totally free way to grow your book of business?

Referrals.

Yet, for many attorneys, the referrals are not coming on a regular basis.  Why?

Well, there are many reasons why you don’t get referrals, but let’s start with this one:

You do not have systems in place to ask for and receive referrals.

Yes, systems.

Here is the issue:  You do an amazing job for your client.  I don’t care what the practice area is, I don’t care what the legal issue is – once that client is done with you, you are now out of sight and out of mind.

They are not sitting around thinking: “Gosh, what an amazing lawyer – how can I refer business to him/her.”  They are sitting around thinking: “Thank goodness that’s over with!”  And you become a distant memory. 
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GravitationalPullAren’t you a lucky group this week, dear readers? I am bringing you TWO guests posts from Eric Dewey of Group Dewey Consulting while I am off for our Regional Meeting of the Americas!

First up, a post about how the very best rainmakers attract clients.

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Top rainmakers seem to attract clients as if they have an irresistible gravitational pull. They don’t ‘sell’. Instead, clients seek them out. While others are prospecting and selling their hearts out, great rainmakers have more work than they can handle, feed lots of other attorneys and often turn down work that they don’t want to do.

How do they do it?

Research shows that the very best rainmakers share six powerful non-selling disciplines that, when used in combination and on a regular basis, creates gravitational pull.


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