Everyone and their brother will be writing posts this week about making plans and resolutions for 2015. Since I’m focused on finalizing my own marketing plan and jumping into the new year, it’s on my mind too, so I’m adding to the chatter.
But I’m giving some thought to what I can add to the conversation that’s different to what you might be hearing elsewhere, and I’ve come up with the following two tips for you.
Tip One: Throw Everything Out
It can be awfully tempting when you begin your planning to start with what you had the previous year. And while it’s absolutely important and valuable to build on the previous year’s success and progress, it can be just as useful to start with a clean slate.
Heather Morse talks about how she starts her planning by cleaning off her white board. And that’s what I’m encouraging you to do – wipe off your white board, start with a blank sheet of paper, mentally wipe your brain clean and start fresh.