In this week’s Rainmaking Recommendation, expert and trainer, Jaimie Field, is telling us why she’s celebrating the new year in June.
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This will be a very short Rainmaking Recommendation and I hope you will join me in celebrating a new, new year.
I’ve made a decision. Continue Reading Rainmaking Recommendation from Jaimie Field: Happy New Year . . . Again!
In our third episode of the Law Firm ILN-telligence Podcast, we welcomed Attilio Ferrari, a partner with FPB Legal in Milan, Italy and a member of the International Lawyers Network. In this episode, Attilio and I discussed emphasizing being a trusted partner over business development, the importance of communication, and how no one is really “smart working” at the moment.
Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask?
Lawyers and law firms often think of content marketing as a solo activity. While you may have a strategy that is firm or practice-wide, in general, you’re thinking of the producers of the content for that strategy as individuals. Continue Reading Two Ways to Use Your Content to Build Relationships
This week’s rainmaking recommendation from expert and trainer, Jaimie Field, reminds us that whether you’re at home or in the office, you need to be working on building a book of business.
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For most of us, we are nine weeks into working from home (WFH). (Well, not me. I am 11 years into working from home.) And once the initial shock and confusion about how to practice law from your basement, dining table, or if lucky, an actual room that you were able to turn into an office, and the technical issues were solved, many attorneys have been able to do their work. Continue Reading Rainmaking Recommendations: WFH or WFO -It Doesn’t Matter for Rainmaking Purposes
In our second episode of the Law Firm ILN-telligence Podcast, we welcomed Michael Slan, who is the managing partner of Fogler Rubinoff LLP in Toronto, Canada, and a member of the International Lawyers Network. In this episode, I had a candid conversation with Michael about the importance of communication in this time of pandemic, why deep cuts may not be the best cuts, and what leadership looks like in the face of market downturns and global lockdowns.
Take a listen here. And please rate, review and subscribe wherever you love to listen to podcasts!
It’s week ten of lockdown in my state, and while there are some places that are entering a phased reopening, some countries have extended their border lockdowns and many of the firms I have talked to are planning to continue remote working for a while because it has proven so effective. As a result, we all continue to have to find new ways to network, build relationships, and yes, even in some cases, develop business.
I think we can all agree that at the moment, the only thing we should all be doing is finding ways to relentlessly deliver value, and if business comes from that, then great. One of the ways we can do that is through content. We’ve already covered the two biggest problems with legal content as well as how to really deliver exceptional content, so today, I’d like us to think more about how you can make your content about building relationships. It can often seem like it’s a one-way conversation – you write or say something, push it out into the world, and that’s it; your content lives there and does its thing, and hopefully it brings in some business for you. But what if you used it more strategically than that, particularly in this moment when it’s harder to have in-person relationships? Continue Reading In the Age of COVID-19, Make Your Content About Building Relationships
The ILN is proud to announce our latest firm of the month, Ahlawat & Associates, India!Continue Reading ILN Firm of the Month – Ahlawat & Associates, India!
This week’s Rainmaking Recommendation from expert & trainer Jaimie Field brings up a new concept, that of B2Me – read on to find out what she means.
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If you have been following me lately, you would know that I hate the term “new normal” to describe what the world will be like when we are finally able to release ourselves from quarantine. Nothing will be the same as it was prior to January 30, 2020, when the World Health Organization declared that the Coronavirus outbreak a “Public Health Emergency of International Concern (PHEIC)” Continue Reading Rainmaking Recommendation from Jaimie Field: B2Me Marketing & Business Development in a Post Pandemic World: One Size Fits One
We’re thrilled to announce that a few weeks ago, we debuted our new podcast, Law Firm ILN-telligence, where we bring you real intelligence from real law firms. The first episode, I interviewed Pal Jalsovszky, the managing partner of Jalsovszky Law Firm in Budapest, Hungary and a member firm of the International Lawyers Network. We talked about the importance of communication during this time of pandemic (both with colleagues and clients), why this is a marathon, and not a sprint, and best practices for managing a law firm in uncertain times.
Take a listen here. And please rate, review and subscribe wherever you love to listen to podcasts!
As I mentioned last week, it may not seem like the most important time to be digging into discussing content. But since many of us are publishing SO much of it right now, we want to make sure we’re doing it in a way that’s adding value and not detracting from it. Recently, I came across the “one content marketing question” that we should all be asking ourselves, and it really brought me up short. A reminder, when we talk about “content marketing,” we’re using that to encompass the universe of articles, blog posts, conference presentations, webinars, podcasts, informational videos, etc. – essentially all substantive content that is and can be shared with others.
These days, I think it’s safe to say that we’re pretty much all producing content. So what’s the one question we should all be asking ourselves?
Would anyone miss your content if you did not publish it?
Continue Reading Become the Beyonce of Legal Content with These Three Tips