Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about the results, which had some actionable findings for lawyers and law firms, as well as a few surprises.
First, the report – Corey notes that they work to take it somewhere new each year, and their six months of hard work are obvious. In addition to the report’s results this year, you also get access to some excellent thought leadership pieces that expand on the ideas revealed by the data. The data itself examines three categories of respondents – general counsel, the C-suite, and law firm CMOs, which gives a full and interesting picture of what your firm clients are looking for at various levels, and whether your firm may be correctly addressing these needs. Continue Reading
In today’s guest post from Jaimie Field, she’s talking about the difference between reviews and testimonials, as part of a three part series that you’ll definitely want to tune in for.
Testimonials, reviews, recommendations – these have always been important to growing your book of business, but it is now even more so. In this three-part Rainmaking Recommendation series, I will detail the differences between a testimonial, a review, and recommendations (part 1). In part 2, I will discuss how to obtain these important evaluations of your services on a regular basis. And in part 3, I will write about how to deal with bad reviews. Continue Reading
I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of the session was “What is relationship marketing, and where do you start when you want to build your business?”
Since we’re in a relationship business, I’d hope that most lawyers reading this would be comfortable with the idea of engaging in relationship marketing, and how to translate that into business for your practice. But in case you’re not (or in case you want to put a more formal name to something you’re already doing in your practice), let’s talk about what it is, and how to use it. Continue Reading
While being interviewed for a podcast yesterday morning, the host asked me what I saw as the primary trend for the future of law firms. Although my answer is simple, the work behind it is not – collaboration.
We’ve talked about Heidi Gardner’s book, Smart Collaboration, before (and I again highly recommend reading it). One of the things Gardner addresses in the book is the barriers to collaboration. I’m sure many of these will be familiar to you, and that she’s so adept at identifying them should give you comfort that she knows what she’s talking about when it comes to why collaboration is so essential and useful to law firms and lawyers. Let’s examine a few of these, and how you may overcome them within your own firms or law firm networks to achieve better collaborative results. Continue Reading
Today, I’m bringing you a guest post from Dina Eisenberg, lawyer turned award-winning entrepreneur and Founder of OutsourceEasier.com. She’s talking about a law practice management topic that doesn’t get much attention – onboarding new lawyers to your firm. We tend to think long and hard about what it means to bring in a lateral, and do an extensive amount of work to bring them in, but what happens once they arrive? Do you have the right systems in place to bring them up to speed and ensure their success? What about associates, or other law firm professionals? See what Dina has to say.
Would you give someone a driving manual then expect that person to know how to drive a car?
The answer is probably not, yet many lawyers give their new hire an employee manual, ask them to read and sign it and call that onboarding. Continue Reading
In most of the world, it’s been pretty hot, and many of you are either on holiday, or getting ready to leave for holiday. I know that the LAST thing you want to think about is building relationships for business development. But I’ve got an easy challenge for you that will set you up nicely to return to the office in September with some stronger connections and potential for added business, while your colleagues are working to catch up.
Every day, for the next month, reach out to three of your connections on LinkedIn by email.
Are you stuck thinking that business development is too big of a hurdle? Read today’s guest post from rainmaking expert and trainer, Jaimie Field, to find out why it’s not rocket science.
On Saturday, July 20, 2019, we will celebrate the 50th anniversary of Apollo 11 landing on the moon. Think about this for a moment. 50 years ago, technology was rudimentary comparatively speaking to today’s tech (and even tomorrow’s tech). Yet, they were able to land a man on the moon. Continue Reading
Today, I’m bringing you a guest post on a topic near and dear to my heart – collaboration. Gareth Stephenson, of Top3Legal has a different take on it, from his experience, which may be useful as you engage further in your own collaborative efforts.
In-house counsel are increasingly recognising the benefits of collaboration – this occurs within their teams, with counsel at other companies and also with their law firms. Continue Reading