All right kids, it’s that time again! Whether your team won or lost or you don’t care about sportsball at all, you might have spared a moment or two for the secondary contest of Sunday evening…and I’m not talking about the highly contested puppy bowl (everyone wins there).
That’s right, it’s time for my annual review of Super Bowl Commercials.
As we did last year, we’re seeing a positive upward trend. Brands are spending a lot of money, and they’re doing it wisely for a change, with mostly good, solid commercials. We saw a lot of themes on social justice and togetherness, along with some clever humor. There were a couple of truly ugly spots, including some local ads that only ran in the tri-state area (you’ll have to wait for next week for those!). But overall, it was a solid crop of advertising wins. Pat yourselves on the back for a change, agencies!
One overall trend I saw on a couple of spots that I think we’ll see more of is the overlaying of the brand watermark on the ad. We have been seeing hashtags for the last few years, which I think will continue to be the case, but with so many brands focusing on more social messages, and delivering on stories rather than pushing their product in your face (something I embrace, by the way), we’ll also see more of this brand watermarking so that there’s no mistaking who is delivering the message.
Of course, that makes it a little bit difficult to choose the top spots, but there were a couple of clear winners, with lessons for lawyers and law firms, to share with you here. Let’s relive those. Continue Reading