Posted in Rainmaking Recommendations

Rainmaking Recommendation from Jaimie Field: Gratitude as a Business Strategy

Today’s post is a rainmaking recommendation from Jaimie Field, who is bringing us a seasonally appropriate suggestion for using gratitude as a business strategy!

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Next week is Thanksgiving and I have been thinking about the things I am most grateful for this year.

If you read the last Rainmaking Recommendation, you will know that it really hasn’t been a great year for me, but I am truly grateful that things are turning around and doing so quicker than I ever thought possible. More importantly, I am thankful for the family, friends, colleagues and clients who have stuck by me this year.

And the more I think about it, the more I understand the power of gratitude in my business. Continue Reading

Posted in Firm of the Month

ILN Firm of the Month – PETERKA & PARTNERS, Czech Republic, Romania & Slovakia!

The ILN is proud to announce our latest firm of the month, PETERKA & PARTNERS, Czech Republic, Romania & Slovakia!

PETERKA & PARTNERS is a leading independent full-service business law practice with a special commitment to Central and Eastern Europe.

Operating 9 wholly owned offices across the region in the Czech Republic, Slovakia, Poland, Bulgaria, Romania, Russia, Ukraine, Belarus and Hungary, the firm is seamlessly integrated and provides clients from different industry sectors with a pan regional service and a single point of contact, maintaining a broad vision for all their regional assignments.

A pioneer among Central and Eastern European law firms in expanding abroad, the firm pools its own entrepreneurial experience and authentic business know-how to offer special added value to clients looking to set up and expand in the Region or to develop their operations in several countries.

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Posted in Lawyer Interviews

ILN-terviews: Andrey Zelenin, Lidings Law Firm

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Andrey Zelenin of Lidings Law Firm in Moscow, Russia.

In one sentence, how would you describe your practice?
Advising business in Russia on all aspects of the Russian law.

Who would be your typical client?
Russian and international companies primarily from such industries as pharmaceuticals and healthcare, IT&Electronics and FMCG.

What would you like clients and potential clients to know about you?
That I’m down-to-earth, responsible, optimistic and go above and beyond to get the results.
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Posted in Law Firms, Legal Marketing, Rainmaking Recommendations

Rainmaking Recommendation from Jaimie Field: 10 Tips to Avoid Lawyer Burnout

This morning, I’m bringing you another guest post – this one from longtime contributor to Zen, Jaimie Field. She’s taken a little hiatus from writing, and is jumping back into blogging and her work to fill you in and offer you some tips on an important topic in our industry, how to avoid burnout.

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(This is not a post I ever thought I would write, and it’s longer than most Rainmaking Recommendations, but I thought you deserved an explanation.)

If you are wondering where I have been for the past 7 months since the last Rainmaking Recommendation you received, I’ll tell you.

I have been dealing with an extensive case of being utter and total “burned out”.   I had nothing left to give and the only thing I wanted to do was crawl into my bed and sleep.

After 15 years of being a solopreneur, of doing everything by myself, I contemplated just getting a job – having someone give me a paycheck, health insurance benefits and all of the other “perks” that come from working for someone else. Continue Reading

Posted in Future of the Law Firm, Law Firms, Leadership

Modern Succession Planning: Sustainability is in the “Heir”

I’m excited to bring you a guest post today from Wendy Merrill, who classifies herself as the Chief Rainmaker, Dot-Connector, and Growth Engineer at StrategyHorse Consulting Group. Wendy reached out to me a couple of months ago on LinkedIn, and when we talked on the phone, we connected right away, so I’m sure you will all find her to be as smart and forward-thinking as I do. In her post, she’s jumping into a sensitive topic that many of us tiptoe around in legal, but should be tackling head-on, that of succession planning.

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Succession planning is a frequent subject in partner meetings, as well as a bit of a hot potato. Continue Reading

Posted in Legal Marketing, Social Media

Book Review: The Social Media Marketing Blueprint for Lawyers

For those of you who’ve been regular readers of Zen, you may know that I’m a fan of social media marketing for lawyers. Last year, Anthony Marrone, II, Esq. sent me a copy of his book, The Social Media Marketing Blueprint for Lawyers, and I really should have gotten around to reading it before now. Whether you consider yourself a social media maven, or you’re still wondering what “the twitter” is, this book will offer you some valuable insights into how to successfully and effectively market your practice using some of the newest tools available. Obviously, since it took me a year to read it, there are a few updates that have come out since then that Marrone hasn’t covered, but for the most part, all of his recommendations and advice still holds true.  Continue Reading

Posted in Future of the Law Firm, Law Firms, Legal

Driving Collaboration: Beyond the Traditional Referral for Mid-Sized Firms

Most of us are familiar with a typical referral – a lawyer that you’ve built up a relationship with who has need of your practice expertise or a client with work in your jurisdiction will call you up and ask for your assistance. At times, they will pass your name directly to their client to contact you directly. In either scenario, it is a one-to-one relationship from one party to another.

This is the way that many firms outside of, and sometimes inside of, law firm networks view the referral concept and on which they were founded. Networks were developed to build cohesive, collaborative environments that foster the strong relationships that make these referrals possible. Globalization in the legal market in the late 1980s and beyond required either this model, or mergers with larger firms, or firms opening offices in overseas’ markets.  Continue Reading

Posted in Legal Marketing, Social Media

“Metrics” is Not a Dirty Word

You’ve probably heard a lot of chatter about “big data,” “data,” “metrics,” and other buzzwords, which can sound like a lot of fancy talk about things you can’t be bothered with (Spoiler alert: in general, it’s not).

While I’m not going to get into a big discussion about data and all the ways you can use it, I AM going to talk about two practical things you can use today in order to support and improve your content marketing efforts. If you’re thinking “hey, ‘content marketing’ sounds like something for other people to do, and not me!” ask yourself – do you write articles or blog posts? Do you participate in speaking engagements? Do you write memos that you send to your clients and prospects? Do you want more people to know about the kind of law you practice, and how you can help them? If the answer to any of those questions is “yes” then content marketing IS for people like you, too. And for our purposes, when I use the phrase “content marketing” I’m talking about the actions that we undertake to promote the written and oral work  you do as a lawyer to a wider audience – it’s likely something you’ve done all your career, but it just may not have been how you referred to it.  Continue Reading

Posted in Future of the Law Firm, Law Firms, Legal, Legal Marketing

Practical Steps for Undertaking Change in Legal

Change can be intimidating.

Whether you find it exciting or not, even those of us who are the most adept at it can find it daunting and exhausting. In the legal industry, where change is historically slow, when it happens at all, it can be even more overwhelming. We hear an awful lot about it, but it can be challenging to know where to start.

There are companies jumping into the space from other industries, disrupting the status quo and throwing out the old ways of doing things. Clients like them, and they should. They’re more efficient, they bring fresh ideas, and they force those of us who’ve been here a while to sit up and pay attention. But obviously, there’s room for us too. We know this place the best, after all. Some argue that the more things change, the more they stay the same, and in many ways that will be true (client service, good solid legal advice, etc.). But let’s not let that argument be an excuse to avoid taking a hard look at ourselves and the ways that we can do better (remember the Stockdale Paradox?).  Continue Reading

Posted in Firm of the Month

ILN Firm of the Month – A. & K. Metaxopoulos and Partners Law Firm, Greece!

The ILN is proud to announce our latest firm of the month, A. & K. Metaxopoulos and Partners Law Firm, Greece!
The firm, founded in Athens in 1955 by Agis Metaxopoulos, was known as A. Metaxopoulos Law Offices until 2005 when it took its current form. From the very outset A. Metaxopoulos Law Offices began to grow and soon became established as one of the most highly specialised law firms in Greece in matters of Intellectual and Industrial Property, Entertainment, Advertising and Mass Media law. Since 2000 the firm has grown and is considered (by expert publications in these fields) as one of the leading practices in Greece in the areas of: Litigation & Arbitration, Media & Entertainment law, Corporate & Commercial, Employment, Taxation, Civil law, Real property, Competition law. The firm is also active in the fields of White Collar Crime, International Arbitration, Assets Recovery, Civil Law, Public Procurement, Mergers and Acquisitions.

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