Posted in Firm of the Month

ILN Firm of the Month – Lee International IP & Law Group, Seoul, South Korea!  

The ILN is proud to announce our latest firm of the month, Lee International IP & Law Group, Seoul, South Korea!

Lee International IP & Law Group was founded in 1961 and is rooted in technology and cross-border transactions. The firm, serving Korea and beyond for more than 55 years, has grown from a patent firm to a full-service law and intellectual property firm. Lee International has seasoned attorneys and boasts a team comprised of former judges, prosecutors, private practice attorneys, senior foreign attorneys and former judicial law clerks.

Lee International provides “one-stop business support” to its clients, providing not only legal services for clients with business in Korea, but with business activities on a global level as well. Continue Reading

Posted in Law Firms, Legal Marketing, Social Media

Super Bowl Commercials – The Ugly of 2018

Here we go, folks, it’s the post you’ve all been waiting for. What are the truly ugly commercials from this year’s crop of Super Bowl ads?

Before we dive into this year’s, I wanted to take a look back at some of the ugly commercials from previous years. Which made me realize that we’ve been doing this annual round up for seven years. WOW. Looking back shows me that we really have improved in the “ugly” category. In this year’s group, we have two, where we used to have 5 or more! If you’d like to enjoy a trip down advertising memory lane, here you go:

Some other interesting observations strike me from looking back:

  • It’s been a few years since we’ve seen a Go Daddy Super Bowl commercial. Historically they haven’t been overly well-received, and that’s probably why they’re not investing in the Super Bowl anymore. But they certainly got a lot of name recognition from it. Does that mean the adage “there’s no such thing as bad press” doesn’t hold true here? Have you even thought about Go Daddy recently?
  • Where has Snickers gone? They’re another disappearing brand from the Super Bowl radar. I don’t think Snickers are in any danger of disappearing any time soon, but give some thought to the idea of what might happen if you’re not regularly reaching out to your clients, and especially not reaching out to them in the big moments. Looking back, I realized that Snickers is missing. But otherwise, I wouldn’t have thought about it. Would your clients even notice you were missing if they didn’t hear from you?
  • Historically, I’ve apparently really disliked Coca Cola commercials. But this year, they really came around. That shows that you CAN turn around someone’s opinion on your message, and that messaging is an important factor. Although, interestingly, I had to look back to remember feeling that way about Coca-Cola. So also worth considering is the idea that when your BRAND is incredibly strong (is it?), you can withstand some messaging mishaps. Doritos has also improved, but I was WELL aware that I usually don’t like their commercials when their ad started. I was pleasantly surprised that I enjoyed their commercial so much. It shouldn’t be a surprise to a client to have a good interaction with your messaging, even if they generally like working with you.

Continue Reading

Posted in Law Firms, Legal Marketing, Social Media

Super Bowl Commercials – The Bad of 2018

Last week, we took some time to review my top spots from this year’s crop of Super Bowl ads. And now it’s time to take a look at where things got a little…yucky. While we were fortunate to be overwhelmed with good commercials the last two years, there are still a few brands that are missing the mark for one reason or another. And those spots leave us with something to think about. Let’s take a look.

Continue Reading

Posted in Law Firms, Legal Marketing, Relationship Development

Ugh…Why Keep Talking About Networking?

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more.

So why do we keep talking about it, over and over again?

Two reasons really:

  1. Networking is never really over.
  2. It bears repeating.

Continue Reading

Posted in Law Firms, Legal Marketing, Social Media

Super Bowl Commercials – The Good of 2018

All right kids, it’s that time again! Whether your team won or lost or you don’t care about sportsball at all, you might have spared a moment or two for the secondary contest of Sunday evening…and I’m not talking about the highly contested puppy bowl (everyone wins there).

That’s right, it’s time for my annual review of Super Bowl Commercials.

As we did last year, we’re seeing a positive upward trend. Brands are spending a lot of money, and they’re doing it wisely for a change, with mostly good, solid commercials. We saw a lot of themes on social justice and togetherness, along with some clever humor. There were a couple of truly ugly spots, including some local ads that only ran in the tri-state area (you’ll have to wait for next week for those!). But overall, it was a solid crop of advertising wins. Pat yourselves on the back for a change, agencies!

One overall trend I saw on a couple of spots that I think we’ll see more of is the overlaying of the brand watermark on the ad. We have been seeing hashtags for the last few years, which I think will continue to be the case, but with so many brands focusing on more social messages, and delivering on stories rather than pushing their product in your face (something I embrace, by the way), we’ll also see more of this brand watermarking so that there’s no mistaking who is delivering the message.

Of course, that makes it a little bit difficult to choose the top spots, but there were a couple of clear winners, with lessons for lawyers and law firms, to share with you here. Let’s relive those. Continue Reading

Posted in Law Firms

International Lawyers Network Welcomes New Member Firm in Luxembourg

We’re thrilled to welcome a new member in Luxembourg, joining our current member, Lutgen + Associes.

Bouchoms & Braesch is an independent law firm serving business clientele such as private organisations, family businesses and public entities.

Bouchoms & Braesch was created by two lawyers with more than 10 years’ experience working at renowned law firms and financial institutions. The members of Bouchoms & Braesch sought to create their own firm with personalized services for its valued clients.

Bouchoms & Braesch offers a full range of services to its clients. These services include a.o. corporate law, corporate housekeeping, corporate finance, mergers and acquisitions, corporate governance, national and international tax law, collective procedures and liquidation of regulated and unregulated vehicles and business litigation.

“We are thrilled to welcome our newest firm, Bouchoms & Braesch,” said International Lawyers Network Executive Director Alan Griffiths. “With the range of services this Luxembourg firm provides to its local and global clients, we know they will bring a great deal of value to our members and our Network.”

For more information about Bouchoms & Braesch, visit the firm’s website at Please help us welcome our newest member!

Posted in Relationship Development

5 Tips to Build Relationships TODAY

Today marks the start of International Networking Week, and as you can imagine, that’s something we at the International Lawyers Network are pretty excited and passionate about. We’ve sent out a challenge to our membership to increase their own networks by reaching out to someone that they don’t know well to deepen that relationship, and over the course of this week, I’ll be sharing some best practices for networking with you. I also invite you to share your own networking tips here for a chance to be featured on the blog!

In today’s post, I want to look at five tips that you can use right away to build relationships. Often, we can think of networking and relationship building as an arduous task, but really, it’s a series of smaller actions that we take that help weave the fabric of those stronger relationships. So whether you’ve got five minutes or an hour, you can strengthen your network today.  Continue Reading

Posted in Conference/Webinar Session Re-caps, Future of the Law Firm, Leadership

CLOC is a Community, a Movement

“It’s a community, it’s a movement.”

These were among the closing words from Mary O’Carroll, the Head of Legal Operations at Google and CLOC board member, as the first CLOC EMEA Institute wrapped up last week. And for those of us in attendance, you could certainly feel the energy. It was not unlike what we saw at the CLOC Institute in Las Vegas in April.

“There’s so much passion here!” was a phrase you’d hear a lot throughout the day, and it was not misspoken. CLOC is a young organization, but in the last two years, the Corporate Legal Operations Consortium has grown tremendously and is creating a tidal wave of enthusiasm and change throughout not only legal ops, but the legal industry itself. Over the next couple of weeks, I’ll delve deeper into a couple of the sessions that I attended at the conference, but for now, I wanted to leave you with a couple of important things.  Continue Reading

Posted in Legal Marketing, Rainmaking Recommendations

Rainmaking Recommendation from Jaimie Field: The Personal Legal Brand Series

Kicking off our 2018, Rainmaking expert and coach, Jaimie Field is bringing us a brand new series on personal branding!


As we start a new year, I will be starting a new series on branding yourself and your legal services.  This will include the why, the what, and the how of becoming a legal brand unto yourself.  And, we will discuss the various Model Rules of Professional Conduct you must understand in order to brand yourself ethically. Continue Reading

Posted in Law Firms, Legal Marketing

It’s Always Time for Client & New Business Development

Today, you’re in for a treat, as I’m bringing you a post from ILN marketer, Jennifer Smuts. Jenn is with the ILN’s member firm in Delaware, Connolly Gallagher, where she is their Director of Marketing & Business Development, and today, she’s talking about how the time is always right for client and new business development. She’s got some great actionable tips that you can implement right away!


The new year presents all of us with a renewed sense of ambition.  Outreach to existing clients to indicate where you can be a resource is invaluable.  It is also appropriate to contact the “connections” you made throughout 2017 and remind them how you could help them in 2018.

Work with your marketing and business development professional in order to effectively assist with this timely exercise.

Some ideas on where to get started …


  • Develop a process in order to capture your experience.  This effort can be a basic excel spreadsheet that tracks deals, litigation matters or other cases.  Think of 4-5 keys components of the deal or matter and commit to capturing the intelligence upon opening of the file or when the matter hits a certain financial threshold or whatever benchmark you set. This tracking tool will be helpful as you develop proposals, complete directory submissions or you simply want to update your bio.
  • Update your website bio.  Give it a breath of fresh air by updating representative matters that showcase your recent experience.
  • Be social.  Visit your LinkedIn profile and give it a refresh. Don’t forget to post a message to your LI community.   Whether it’s a comment on trending news or insight on an area of interest –engage!
  • Ask to see your firm’s “marketing collateral”.  Does that brochure afford your contact insight about you or the firm that they can benefit from?  If yes, spell it out for them in a handwritten note and set a date to meet in-person (or a phone call). If no, consider developing a simple customized mailer that you can use to target a segment of your client base.

Jennifer L. Smuts is the Director of Marketing & Business Development at Connolly Gallagher LLP in Wilmington, Delaware.  She is active in The Legal Marketing Association and currently chairs the Chief Marketing Officer SIG for the Philadelphia Steering Committee.  Connect with her on LinkedIn here.