Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal?
But who knows better than your marketing team that “marketing” is a four-letter word?
It shouldn’t be – and I’ll explain why in a moment.
But how many of you (raise your hands) think of marketing as something that some group in your office does once in a while?
How many of you think of marketing as brochures and advertisements?
How many of you think marketers are just people who ask you for money and then put pretty logos together or make sure you have enough business cards?
Okay, put your hands down. I’ve got news for you – marketing is everything you do. Continue Reading