photo-1418225162054-0f773a996f9eAlthough you may be expecting our final Two for Tuesdays post of the year to focus on content marketing, I’m actually going to take a surprising break from that today in favor of sharing with you a couple of networking tips instead (try not to fall over in shock).

This time of year is perfect for networking because we’re all thinking of fresh starts and how we can make new business development connections. And, of course, you’re all joining me for our January LinkedIn Challenge, right?

Since it’s easy to get bogged down in the usual ideas of “okay, so I have to go to more networking events?” and “do I really have to revisit my elevator speech again?” I’m always looking for new and unique ways to breathe some life into my networking efforts without having to get too uncomfortable. I happened to come across this article from HuffPo the other day through Klout – and a quick aside on Klout. Typically, those of us familiar with Klout have long thought of it as a place for egomaniacs, because it’s a service that provides you with a “score” for your social media activity. It’s also generally accepted that this “score” is not altogether accurate – while it does a nice job of feeding your ego, it doesn’t always accurately reflect the quality of what’s being shared, or the level of engagement happening, and a number of us in the social media space were more than alarmed when some companies were hiring based on someone’s Klout score.
Continue Reading Networking Hacks from Undergrads

Today, I’m traveling to Washington, DC in preparation for our 24th Annual Meeting, which starts tomorrow! You’ll see some posts from Washington in the next few days, but today, I have Jaimie Field’s latest rainmaking recommendation for you! 

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Look on the corner of your desk or open that top drawer – is there a stack of business cards you’ve collected during networking events?

Pull the cards out and start going through them. Do you remember who any of these people are?

First, cull through the list of cards and throw out any card of any individual you truly cannot remember.


Continue Reading Rainmaking Recommendation from Jaimie Field: May I Have Your Card?