Lawyers and law firms often think of content marketing as a solo activity. While you may have a strategy that is firm or practice-wide, in general, you’re thinking of the producers of the content for that strategy as individuals.
But what about co-creating content?
I read a great piece today on 9 Free Tools to Co-Create Content, which not only included some great resources, but also some excellent inspiration on this Two for Tuesdays for ways we can be better content collaborators.
Before we get into the HOW, let’s talk about the WHY.
The article’s author, Ann Smarty, tells us that co-creating content can help you to achieve the following goals:
- Build relationships with niche influencers (with whom you co-create content)
- Create more diverse and in-depth content (easier to find more angles and discover more marketing channels)
- Produce more content (collaboration improves your productivity)
- Build more exposure (co-writers and co-editors more willing to promote the piece since they participated)”