twofortueHere’s a scary thought – earlier today, a blog post caught my eye, talking about the “one content marketing question” we should all be asking ourselves. Remember, when we say “content marketing,” we’re talking about anyone who authors articles, writes a blog, presents at conferences, does informational videos, etc. – basically anyone who produces substantial content that is shared with others.

These days, that’s pretty much all of us, or a large number of us at least. So what’s this one content marketing question?

Would anyone miss your content if you did not publish it?

The question itself is less unsettling of course than the potential answer. But let’s consider that for a moment. If you stopped writing articles, blogging, presenting, or whatever you’re doing to provide others with your knowledge, would anyone notice?

Hopefully the answer is a resounding yes!

But what if it isn’t?Continue Reading Two for Tuesdays: How to Make Your Content as Fierce as Beyonce

As I was doing some reading on content marketing, I came across this post from almost a year ago, which is, ironically, about staying current with your content marketing to avoid becoming a dinosaur.

And while it’s true that it’s important to stay on top of the trends and "hot" ideas in content to make sure that what you’re producing is being consumed and shared, there are some excellent tips in there that lawyers, firms and law firm professionals will find of use in their own content marketing strategies, and are actually still fairly current. 

Today, let’s look at two of them. 

Tip One: Make your Content Mobile-Friendly

It was true in June of 2014, and it’s even more true now – people are accessing content from their mobile devices. Some statistics for you: 

Continue Reading Two for Tuesdays: Freshen Up Your Content Marketing