Here’s a scary thought – earlier today, a blog post caught my eye, talking about the “one content marketing question” we should all be asking ourselves. Remember, when we say “content marketing,” we’re talking about anyone who authors articles, writes a blog, presents at conferences, does informational videos, etc. – basically anyone who produces substantial content that is shared with others.
These days, that’s pretty much all of us, or a large number of us at least. So what’s this one content marketing question?
Would anyone miss your content if you did not publish it?
The question itself is less unsettling of course than the potential answer. But let’s consider that for a moment. If you stopped writing articles, blogging, presenting, or whatever you’re doing to provide others with your knowledge, would anyone notice?
Hopefully the answer is a resounding yes!
But what if it isn’t?