Content Marketing Challenges

I’ve still got content marketing on the brain (not surprisingly), and I’m seeing more and more discussion about it in legal circles lately. Remember when Lance Godard of Fisher & Phillips told us that 2015 would be the year of content marketing

But just because we’re excited and focused on it doesn’t mean that it’s without it challenges. Last week, we looked at two from this WordStream post, and today, we’re going to tackle a couple more. 

Before we get started, you may want to read a couple of excellent articles – both shared by Adrian Lurssen, and one that he authored: 

Challenge One: Signal vs. Noise

This is something that Adrian talks about in his piece, which is why I suggest that you read it before diving into my comments. When WordStream talks about this challenge, they look at it as the challenge of maintaining an ambitious publishing schedule. Continue Reading Two for Tuesdays: More Challenges to Content Marketing

It feels good to be getting back into the routine after being away at LMA15! You’ll still be seeing a couple more recap posts from me (two, perhaps three), but today, we’re back to our regularly scheduled Two for Tuesdays, and yes, we’re still looking at content marketing. 

As expected, content marketing was the buzz of the LMA too, and it’s not going away any time soon. Lest you start to panic, law firms have been producing content long before it was "cool" to do so – we’ve just now got a name for it. 

But there are still challenges to doing so, and I see the results of them all the time. Let’s look at two of these challenges today, and how to overcome them, in our latest Two for Tuesdays. Thanks to The Wordstream Blog and their "11 Big Content Marketing Challenges (and How to Overcome Them)" for the inspiration! 

Challenge One: Competition

What’s the old adage? There’s nothing new to say, just new ways to say it. As The Wordstream Blog’s post points out: 

Whether you’re blogging about your small needlecraft business or enterprise-level IT hardware, someone else has already been blogging about it for a long time. To make matters worse, there has never been such intense competition for your audience’s attention."

Continue Reading Two for Tuesdays: Challenges to Content Marketing