I’ve still got content marketing on the brain (not surprisingly), and I’m seeing more and more discussion about it in legal circles lately. Remember when Lance Godard of Fisher & Phillips told us that 2015 would be the year of content marketing?
But just because we’re excited and focused on it doesn’t mean that it’s without it challenges. Last week, we looked at two from this WordStream post, and today, we’re going to tackle a couple more.
Before we get started, you may want to read a couple of excellent articles – both shared by Adrian Lurssen, and one that he authored:
- Corporate Journalism: A Catalyst for Better Storytelling (this may even warrant its own post next week)
- The Signal Is In Search – One Powerful Way to Use Twitter to Connect with Reporters
Challenge One: Signal vs. Noise
This is something that Adrian talks about in his piece, which is why I suggest that you read it before diving into my comments. When WordStream talks about this challenge, they look at it as the challenge of maintaining an ambitious publishing schedule.