Last week, we looked at one of the entries that had been submitted and won for this year’s Your Honor Awards for the Legal Marketing Association. I liked the concept so much that I want to take the opportunity to do it again, this time with one of my other favorite entries: K&L Gates LLP’s “Australian Open – Building Brand Awareness for a New Entry Down Under.”
I know a thing or two about events, because we put on a lot of them for the ILN, so I love getting the chance to see what other firms and organizations are doing with theirs. A lot of firms and companies tend to stick to sort of the same script, so when an event stands out like this one did, it was easy to get excited. You’ll notice if you look at the overall winners for the YHA that there was only one awarded in events, and that was first place to this entry – there was good reason for that.
It wasn’t an inexpensive endeavor – the event was a sponsorship of the Australian Open, to highlight K&L Gates’ breaking into the Australian legal market. But the two takeaways I have for you have nothing to do with having a big budget. So whether you’re a small firm or solo or a mega firm, you can take these to heart for your next event to help bring it to the next level.