Today’s Two for Tuesdays is coming to you from Taormina, Sicily, where I’m preparing for our Annual Meeting, which officially begins on Thursday (for our delegates – I’ll be putting the finishing touches on the details tomorrow!).

But for now, I want to focus again on content marketing – specifically a couple of categories that may be useful to lawyers producing content.  Content marketing can sometimes seem daunting, and some of the ideas suggested too “new-fangled” or “out there,” but in this post, I’ll be bringing you a couple of ideas for blogging or videos (or any other creative means of delivery) that I promise you’ll be comfortable with.

Tip One: Use Case Studies – But Make them Compelling

This may be something that you’ve already adopted into your content marketing mix, but just in case you haven’t, case studies are an excellent place to look for content. Obviously not every case will be a good candidate, but some will provide interesting stories that will highlight your creativity and expertise, as well as your ability to advocate for your client. And even better if you can get them to co-author the piece with you.
Continue Reading Two for Tuesdays: Compelling Content Marketing Categories for Lawyers