As I was doing some reading on content marketing, I came across this post from almost a year ago, which is, ironically, about staying current with your content marketing to avoid becoming a dinosaur.
And while it’s true that it’s important to stay on top of the trends and "hot" ideas in content to make sure that what you’re producing is being consumed and shared, there are some excellent tips in there that lawyers, firms and law firm professionals will find of use in their own content marketing strategies, and are actually still fairly current.
Today, let’s look at two of them.
Tip One: Make your Content Mobile-Friendly
It was true in June of 2014, and it’s even more true now – people are accessing content from their mobile devices. Some statistics for you:
- Just over half of all searches on Google are performed on mobile devices. (USA Today)
- 60% of global mobile consumers use their mobile device as their primary or exclusive internet source (Internet Retailer)
- Local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) for the first time in 2015. (eMarketer)
- Global smartphone use will reach 2 billion by 2015. (Bloomberg)www.usatoday.com/story/tech/2015/04/20/mobilegeddon-could-impact-your-business/26090627/