Staying with our theme of content marketing, today, I want to look at what happens once you’ve produced your content. It’s not enough just to write, present or produce something smart and insightful – you’ve also got to promote it.
That may feel a little bit icky, but it’s important – it’s not about tooting your own horn; it’s about making your content available to those who may not be able to find it otherwise. And there are ways to do it without being pushy or obnoxious (which is very important).
Through my RSS reader, I found a great website that offers a number of posts related to content marketing. Recently, there was one focusing on this very idea – "The Three Step Plan to Increase Your Content Marketing Reach" from Samantha Ferguson.
Because it’s two for Tuesday, we’re just going to focus on the first two – but also because I think the third point might be pushing it a little bit for this audience. Let’s not reinvent the wheel just yet!
Before we get into the tips, I want to start with the why. Ferguson does an excellent job of explaining why promoting your content is so important: