It’s tempting to think that content is all about blogging. You hear “content marketing,” and think “we need a blog!”
But content is actually anything that communicates your message to an audience. That can be anything from a Facebook post to an article to an email to a blog post. And yes, it includes video.
Video is an amazing tool, and it’s one that people are paying attention to. Here are some compelling reasons you should be including video in your content marketing mix if you’re not already:
- By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. (The Guardian)
- YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. (The Guardian)
- If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. (The Guardian)
- 75% of executives told Forbes that they watch work-related videos on business websites at least once a week. 50% watch business-related videos on YouTube. 65% visit the marketer’s website after viewing a video. (Video Brewery)
- 59% of senior executives would rather watch a video than read text according to Forbes Insight. (Video Brewery)
Continue Reading Two Ways to Make the Best of Video Marketing