Consider today’s Two for Tuesdays to be your summer reading list – and it’s a short one. Sometimes, the best way to communicate someone else’s message is simply by sharing it with you, and that’s what I’m doing today!
When I’m looking for new ideas or inspiration in content marketing, I head straight to the articles section of the Content Marketing Institute. They know what’s going on. While not everything they say will always be applicable for lawyers and law firms, we can almost always extrapolate the message to fit with our day to day content marketing efforts.
One of the things that CMI does that I really like is that they do case studies of brands and their content marketing projects. Sometimes these ideas all feel a bit esoteric until we can see how other companies and firms have implemented it themselves. So the posts I’m sharing with you today in this Two for Tuesdays are just that – case studies for two brands that I hope you’ll check out and be inspired by, and maybe see how their content marketing projects can inspire your own efforts in your practices or firms.
You may notice a theme here – influencers. Content helps us to empower our audiences (in our cases as lawyers, law firms, legal marketers, etc. those are clients, potential clients, influencers and amplifiers) to share our content and become ambassadors for our reputations, our firms, and our work.
Take a look at what these companies are doing to achieve that, and think of how you and your firm could do the same thing – perhaps not in the same way, but how could you replicate the results (as they like to say on the Mythbusters)? Feel free to share your suggestions in the comments!