It’s week ten of lockdown in my state, and while there are some places that are entering a phased reopening, some countries have extended their border lockdowns and many of the firms I have talked to are planning to continue remote working for a while because it has proven so effective. As a result, we all continue to have to find new ways to network, build relationships, and yes, even in some cases, develop business.
I think we can all agree that at the moment, the only thing we should all be doing is finding ways to relentlessly deliver value, and if business comes from that, then great. One of the ways we can do that is through content. We’ve already covered the two biggest problems with legal content as well as how to really deliver exceptional content, so today, I’d like us to think more about how you can make your content about building relationships. It can often seem like it’s a one-way conversation – you write or say something, push it out into the world, and that’s it; your content lives there and does its thing, and hopefully it brings in some business for you. But what if you used it more strategically than that, particularly in this moment when it’s harder to have in-person relationships?
Continue Reading In the Age of COVID-19, Make Your Content About Building Relationships