In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your articles and posts, it’s not only essential but also a savvy business development practice. Here’s why:Continue Reading Sharing the Spotlight: Amplify Your Business Growth Through Strategic Content Collaboration
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little bit scary, but I promise, once we get rid of the jargon, you’re going to realize how accessible to you it all is! Continue Reading Turning Content into Connections: The Power of Relationship Marketing
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities?
Well, those days are long gone.
But bear with me, we’re not diving into a jargon-filled abyss. Continue Reading Building Connections: Two Tactics for Modernizing Relationship Marketing for Today’s Lawyers
Let’s talk about content marketing. Wait, don’t roll your eyes just yet. We get it – it might sound like marketing mumbo-jumbo. But stick around, because we’re breaking it down into bite-sized, actionable steps that busy lawyers can actually use.Continue Reading Unlocking the Potential of Content Marketing for Lawyers
Today, we’re bringing you a special guest post, from one of the ILN’s marketing professionals! Alina Crisu is the PR & Communication Associate with LLPO Law Firm in Cyprus and she’s got a thoughtful post on how to respond to trending topics.
A topic recently came to my attention that was also brewing in my head: should marketers who work for law firms follow social media topic trends? The answer is simple but the reality is far more complex.Continue Reading Trending topics…a fool’s errand?
This Friday, I have the pleasure of joining some fantastic legal industry colleagues on a panel at the Legal Marketing Association’s Northeast Regional Conference. We’ll be addressing the topic: “The Best Influencer is a Good Story” and you’d better believe it’s one of my favorites. I’m tickled to be speaking with one of my favorite people, Adrian Lurssen, Co-founder, VP Strategic Development, JD Supra, and joined by the brilliant Paula Zirinsky, Co-Founder & Chief Strategist, Structura Strategy Group LLP who is moderating the panel and Steve Cohen, Partner at Pollock Cohen LLP, who is delightful and will tell us all about how he ended up going to law school at 58.
Continue Reading The Best Influencer is a Good Story
Now. Before you freak out and imagine that I’m suggesting that you become either a bard or a liar, just bear with me for a little bit to understand what I mean by “storytelling.” (Hopefully, you’ve also read last week’s post as well.)
Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events, or in art classes. It happens online, through our group chats, text messages with friends, Facebook shares, LinkedIn comments, etc. We interact so much and so frequently, that we’ve reached a real saturation point with these interactions, and even with our professional messages, we can see a lack of care that a lot of us are giving to the details over the tools and the shiny new thing. Instead, we’re just blindly producing more and more and more and more, adding more noise (as Adrian Lurssen would say).
Continue Reading Lawyers: Develop Business with Storytelling
Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it.
Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? Yep, these aren’t them.
There are a lot of things that you do or may have done for a while, that now have terms associated with them. You may hear those terms bandied about and get turned off by them, but my belief is that if you knew what they were really talking about, you’d realize that they refer to things you’re already doing and feel a lot more comfortable a) using them and b) maybe even exploring some of the other areas that they refer to more.
Continue Reading Turning “What You Say About What You Do” Into Connections
I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore secretly nonsense, or at the very least, not something you’re supposed to be involved in – raise your hand).
We often hear that legal content is lacking in personality.
Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for someone who’d prefer that they “give it to them straight” instead of filling an article, post, or video with legalese.
But what does that mean – “add personality” to your content? And how do you do it?
The Content Marketing Institute’s Sarah Rickerd authored a great post with 13 Easy Tips to Give Your Content More Personality, and two of them really stuck out for me. Before we touch on them, I know your first question is going to be “why bother?” The reason is simple, and Sarah addresses it early on – it’s about engagement.
Continue Reading Lawyers: Create Engagement with Your Content Through Your Personality…Yes, Really!