On Wednesday, May 12th, I was fortunate enough to attend a couple of sessions at American Lawyer Media’s Law Firm Marketing and Business Development Leadership Forum. The ILN was a marketing partner for the event, and I spoke on a panel called "Going, Going…Global? The Worldwide Marketing for Legal Services." Unfortunately, I have not yet mastered the art of tweeting from a panel I’m participating in (and so don’t have comprehensive notes for a re-cap), but the first session of the morning on the changing nature of in-house and outside counsel relationships was full of great takeaways for law firms and their marketing departments. If you’re interested in the full list of tweets from the conference, you can check out the #LCMO hashtag transcript.
On the panel were:
- ILN member, Martin Beirne, founding and managing partner of Beirne Maynard & Parsons LLP in Texas ,
- Anne Chwat, General Counsel and Corporate Secretary for Burger King Corporation,
- Kenneth Handal, Former Executive VP and General Counsel and Head of Global Risk and Compliance for CA, Inc (retired),
- Bob Robertson, Chief Marketing Officer for Greenberg Traurig, LLP, and
- Moderator Anthony Paonita, Editor-in-Chief of Corporate Counsel Magazine.
Continue Reading Re-cap of ALM’s Law Firm CMO Forum: Inside/Outside Counsel Relationship