Archives: Conference/Webinar Session Re-caps

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Success Requires Client Satisfaction – the Disney Philosophy

Success that starts with leadership and continues with having the right people makes complete sense – but all of that doesn’t mean much if your clients aren’t satisfied. And that’s the third piece in Disney’s philosophy. Disney’s strategy is to exceed their guests’ expectations by paying attention to every detail of the delivery.  Paying attention … Continue Reading

CLOC is a Community, a Movement

“It’s a community, it’s a movement.” These were among the closing words from Mary O’Carroll, the Head of Legal Operations at Google and CLOC board member, as the first CLOC EMEA Institute wrapped up last week. And for those of us in attendance, you could certainly feel the energy. It was not unlike what we … Continue Reading

Artificial Intelligence: What Law Firms Need to Know

Artificial Intelligence: the number one topic for discussion among my lawyers when we ask them about future and current trends in the legal industry. Or as they like to refer to it, “technology.” While a few people are still talking about it like it’s something that’s going to happen or will affect us in the … Continue Reading

Turning Innovative Ideas Into Results: A Practical Guide

During the recent CLOC conference, attendees had the opportunity to receive a complimentary copy of Richard Susskind’s second edition of “Tomorrow’s Lawyers: An Introduction to Your Future.” Susskind also spoke as the lunch keynote on the first day, and shared with us that while his first edition had been written for young and aspiring lawyers … Continue Reading

CLOC: Change is a Drumbeat

Any time you pick your head up from the daily work you’re doing in the legal industry, “change” is the drumbeat that you hear. Nowhere was that more apparent to me than at last week’s CLOC Institute – for those of you who aren’t familiar with CLOC, it’s the Corporate Legal Operations Consortium. They’re a … Continue Reading

Using the Client Experience to Up Your Game

The final session that I’d like to share from the Legal Marketing Association’s Annual Conference this year focused on learning lessons from businesses outside of the legal industry – while there’s something to be said for understanding what your peers are doing within the industry, there’s a lot to be learned from other professionals as … Continue Reading

Creating a Cohesive Digital Strategy Across Your Firm

I love bringing guest voices to Zen to share some wisdom with you, and today, I am fortunate to introduce a legal marketer and friend of mine, Jennifer Simpson Carr. Jenn has led business development and communications efforts at national law firms for nearly ten years.  She has a passion for strategic communications and recently earned a … Continue Reading

Video Isn’t Just for Hollywood…It’s for Lawyers Too!

These days, everyone is talking about video – whether you’re livestreaming or pre-recording, it’s something the legal industry can no longer ignore. And those law firms doing it well are ahead of the curve, and getting attention! So I didn’t want to miss the LMA’s session on “Video Isn’t Just for Hollywood,” with Lane Powell’s … Continue Reading

Legal Marketing with Science!

Legal marketing is more than an art; it’s a science. Or so says Tom Shapiro of Stratabeat, Inc, who presented one of the four TED Talks during an LMA16 breakout session at the recent Annual Conference in Austin, Texas. According to the session description: The human brain processes information based on the work of more … Continue Reading

10 Ways to be a Legal Marketing Rock Star

The best session that I attended at the Legal Marketing Association‘s Annual Conference by far was “ROI: Measuring So You Can Better Manage,” with Equinox Strategy Partners‘ Jonathan Fitzgarrald (Full disclosure: Jonathan is a friend of mine, but whether I’d known him or not, this session was chock full of value). Per the conference guide: … Continue Reading

Marketing: Creating Moments that Matter

“What if we showed up and said ‘We’re human too’?” asked Deloitte CMO, Diana O’Brien during last week’s Legal Marketing Association‘s keynote presentation. It may seem like a strange message from a CMO when talking about marketing your brand, but like many of us, O’Brien has been emphasizing that the client experience is essential for marketing success – … Continue Reading

Creating a WOW Communications Program

Rather than bringing you our regularly scheduled “Two for Tuesdays” today, I’m continuing the roundup from the LMA New England Conference, with “Creating a WOW Communications Program,” another excellent session I attended. Whether you’re tasked directly with communications or not, the truth is that we’re all communicators in our firms – we all have messages … Continue Reading

Lead Nurturing Ecosystems – Moving Legal Marketing from an Art to a Science

As I’ve mentioned, the LMA NE conference was full of really meaty, thought-provoking content. One of the excellent sessions I attended was “Lead Nurturing Ecosystems – Moving Legal Marketing from an Art to a Science.” The panelists for the session were: Robert Algeri, Co-Founder, Great Jakes Melissa Croteau, Chief Marketing Officer, Nixon Peabody Linda Pepe, … Continue Reading

How Baseball is Like Legal Marketing – A Keynote

During the LMA NE conference, one of the sessions I was most looking forward to was the keynote with Adam Grossman, the Senior Vice President/Marketing & Brand Development, Boston Red Sox & Fenway Sports Management. It may seem like a stretch that legal marketing and baseball marketing have anything in common, but if you’re a regular … Continue Reading

What’s Your WOW Factor: Crisis Communications

During last week’s LMA NE conference, we were treated to quite a lot of high level, meaty content. Over the next few weeks, I’ll share recaps of the various sessions here, and I invite you to participate in the discussion! First up, we have the crisis communications panel that kicked off the conference on the … Continue Reading

Legal Marketing Goes Global – A Panel Recap

Today, I had the pleasure of attending (via Skype along with the LMA NJ City Group) the Metro New York’s presentation of “Legal Marketing Goes Global: Maximizing International Success for your Firm.” The session was a panel discussion (with questions from the audience throughout) that featured moderator Bob Robertson, the Director of Strategic Business Development … Continue Reading
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