It can seem like the reason that Disney is so successful is truly a dose of magic.
But when you break it down, they have a real formula for excellence – excellence in leadership, creating and sustaining the right culture, and pursuing client satisfaction. All of the pieces of that formula are important, but even after putting them together, what truly makes Disney successful is their ability to bring people back again and again. And to do that, they need connection with their customers, and to empower their customers to tell the stories that make other people want a piece of the Disney experience too.
That isn’t much different to the way business development works for lawyers and law firms.