photo-1436397543931-01c4a5162bdbRather than our typical “Two for Tuesdays” post today, I want to share a great piece I came across while browsing Klout (remember when I mentioned how much I’m loving Klout’s “explore” feature?).

Megan Conley wrote a post for HubSpot’s blog on “11 Impressive B2C Campaigns That B2B Marketers Can Learn From.” If you’re a regular Zen reader, you’ll already know why I like this, but Conley does a beautiful job of summing it up:

[O]ur best ideas come when we take a step outside the scope of our work and seek inspiration from unlikely sources.”


We’ve said before that it can be tempting to stay within the confines of the legal industry, because we’re just so darn specialized. But as Conley points out:

For B2B marketers, this means that the creative spark you’re looking for might not be found directly within your industry. In fact, there’s actually a lot B2B marketers can learn by observing the approach of B2C companies.”

And lest we forget, just because we’re working at and for and with law firms, we’re still, at the heart of things, B2B marketers –  yes, lawyers, even you are B2B marketers because even though a large part of your day-to-day is consumed with the actual practice of law, there is a not-insignificant portion of it that is involved with informing people about why they should commit to trusting you to be their advocate, be they existing or potential clients. 
Continue Reading 11 Consumer Companies that Legal Marketers Can Learn From