Networking & Business Development

As a lawyer, in addition to the network of clients and potential clients that you’ve built, you’ve also built a network of referral sources. This may be formal or informal (or more likely, both). One of the most overlooked opportunities for further developing your relationships with these sources of referrals is content – not only does it help you to get to know these sources better, but it also provides you with collateral that you can use with your primary client/potential client networks.
Continue Reading 3 Ways to Use Content to Create Relationships with Your Referral Network

I’ll tell you a secret – the pandemic may not be over, but you can still be networking. Even when networking is primarily done in a virtual way, the substance of it has not changed; only the platform.

So what does that mean when it comes to networking?
Continue Reading 7 of My Favorite Networking Tips – Yes, Even in a Pandemic

This afternoon, I had a lovely chat with my friend, Brian Gorman, who is part of a mastermind group that I’ve been working with this year. Here’s what Brian, who is also a coach, says on his website about change, which is something I think we can agree we’ve all had more than enough of in the past year.
Continue Reading Lawyers: Two Networking Questions You May Be Missing

Two years ago, we were talking about the skills that young lawyers are seeking to hone as they in order to become successful, experienced lawyers, and it’s starting to become hard to believe that one of those was in-person presentation skills. While I absolutely believe that we’re going to get back to being face-to-face at some point in the future, in the meantime, it’s necessary for all of us to consider how we can improve our virtual presentation skills. We may think that if we’re skilled presenters already, that we’re ready for our zoom debuts, but it can be a different skillset – so let’s look at four ways to translate your in-person skills to an online world, and some bonus tips for presenting in a virtual environment.
Continue Reading Four Ways to Improve your Online Presentation Skills for a Virtual World

Unless you’re new here (and if you are, welcome!), you’ll know that I often say that networking happens everywhere. So what happens when your “everywhere” gets slimmed down during a pandemic, and even when you ARE out and about, your (hopefully) smiling, open and friendly face is hidden behind a mask?

We adapt!

I know how much lawyers love change, and how much change you’ve already embraced in 2020, but this is the year to throw out old systems, test new ideas and see what works and what you feel comfortable with. The GOOD news is that we’re not changing what has always been true about how you get new work – by doing good work in the first place, and then through word of mouth. For lawyers, we’re in a people business, and that’s not going to change no matter how much technology we add into the mix. What IS going to change is the how.
Continue Reading Networking Happens Everywhere – the Quarantine Edition

It’s true – running an organization that is built on in-person personal relationships has it’s challenges. But what doesn’t have its challenges in 2020, right?

A couple of years ago, I wrote a blog post about how lawyers and law firms can leverage their referral networks to achieve more value, whether these networks are formal or informal (I happen to run a formal one). There’s no reason that this has to stop because in-person events have been put on pause; in fact, many of our members have said they’ve never felt their membership has been more valuable than it has been this year. In part, that’s due to the historical relationships that they’ve built over many years. But we’re welcoming new firms too. And it’s possible to forge new relationships and create new business – it simply takes a little creativity.
Continue Reading Leveraging Your Referral Network for More Value…During a Pandemic

Last week, I had the absolute pleasure of speaking with LexBlog’s Bob Ambrogi on “This Week in Legal Blogging,” their new Facebook Live interview series. Bob and I discussed the ILN, running a legal network during a pandemic, and the eleven years that I’ve spent blogging here on Zen (how did that happen??). Two of his questions touched on tips for bloggers who were either getting started in legal blogging, or looking to focus or amplify their efforts, so I wanted to share them here with you! These are my six tips for legal bloggers:
Continue Reading Six Tips for Legal Bloggers

We often hear that legal content is lacking in personality.

Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for someone who’d prefer that they “give it to them straight” instead of filling an article, post, or video with legalese.

But what does that mean – “add personality” to your content? And how do you do it?

The Content Marketing Institute’s Sarah Rickerd authored a great post with 13 Easy Tips to Give Your Content More Personality, and two of them really stuck out for me. Before we touch on them, I know your first question is going to be “why bother?” The reason is simple, and Sarah addresses it early on – it’s about engagement.
Continue Reading Lawyers: Create Engagement with Your Content Through Your Personality…Yes, Really!

The saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?”

In modern times, we should be asking ourselves, “If you write an article [insert other content format] and no one reads it, does it matter?”

The short answer is no.

For me, content is very much tied up with content audiences – if you’re taking the time to write or create something to add value and promote your message, then it should matter to and reach your audiences, right?

How can you make that happen?
Continue Reading Lawyers: Answer These Two Questions to Make Your Content Relevant

Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask?

Lawyers and law firms often think of content marketing as a solo activity. While you may have a strategy that is firm or practice-wide, in general, you’re thinking of the producers of the content for that strategy as individuals.
Continue Reading Two Ways to Use Your Content to Build Relationships