Here on Zen, I talk a lot about why I love social media, and how I think it can be useful to lawyers and law firms. Now that I’ve got you all convinced, I realize that not everyone knows how or where to start. I’ve talked about some of the basic principles of using these tools – engage, don’t broadcast; give yourself a small window of time to use them each day, etc – but not the how-to of using them. So I’m going to be doing a series of social media tutorials over the next several weeks to get you started, and I’m beginning with LinkedIn.
To me, LinkedIn is the most useful social media platform for lawyers, if for no other reason than it’s considered the most professional. Because of that, most of your clients will be there, so you should be too.
Here’s a quick note – there is a LOT of information in this post, but don’t be alarmed. It will take you less time to complete your profile than it will to read through this post!