Bad news everyone.
There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool.
There’s only strategy and hard work.
Anyone who tells you differently is selling something.
Are there instances where you’ll connect with someone and they’ll immediately buy your services or you’ll write a post and it will go viral? Absolutely! That’s down to luck (and sometimes, strategy and hard work behind the scenes). But it’s not because there’s some trick to it all. You’re not going to suddenly “figure it all out” and have one tool be doing all the work for you and bringing you lots and lots of clients. It doesn’t work like that.
Continue Reading LinkedIn for Lawyers: There’s no Magic Bullet