Yesterday, we talked about how to get involved with groups.  The only thing left for us to do with groups is to create our own! 

You might not be sure if you want to, but perhaps you want to re-think that.  What if you want to start a group for those interested in legal issues in the construction industry in New Jersey? Check first to make sure there isn’t a group out there like that already, but then start your own – guess who’s going to join a group like that? 

That’s right, potential clients.

And you don’t want to be using your group to just promote yourself, but offer items of value to those people, and they’ll come to see you as the go-to resource for information that they need.  And THAT’S when they’ll start to think that you’d make a good attorney for them.  Plus, if you’re getting access through your group to the decision makers that you want to be meeting at potential clients’ companies, use the platform to send out invitations to an event – host a cocktail party for the group, get together at a local bar for some beer, invite them to a presentation you’ll be doing on a topic that’s of use to them. Take the relationships OFFLINE to cement them. The possibilities here are endless. 


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