"Be more human."
That was the closing advice from the LMA’s keynote speaker, Dan Pink, at this year’s conference.
While it was easy to compare Pink to the previous two years’ keynotes (Kat Cole and James Kane) and find him a bit lacking, especially when it came to audience engagement on Twitter, he still offered some great tidbits of information for us to takeaway (and many of the live tweeters following along offered a lot of strong praise for the speech).
Anecdotally, when speaking with several regular LMA attendees, they told me that they felt as though the keynote should be more of a "rah rah" type of presentation to pump up legal marketers, but instead, this was more for and about our lawyers. I agree with that assessment, so the lawyers among my readers may find more value in the content from Dan Pink.
For a much more concise recap of the session than I’m about to offer, check out Heather Morse’s post right from Pink’s presentation.