Attendees at the Legal Marketing Association conference will normally shy away from any session that is entirely presented by service providers – but if that session is done by One North, they’re making a big mistake.
Not only are they always entertaining, but they assume the audience comes in with a high level understanding of the content to begin with (not always the case with all presenters, admittedly) and they deliver some solid food for thought.
At #LMA15, their session was on "Creating Natively Digital Brand Experiences," which sounds like a lot of terrifying marketing speak. We are going to talk about branding and logos, but the marketing nerd in me loves all of this, so please bear with me. For the lawyers in my audience, you may want to read along anyway – it will give you some insight into the broader challenges that your firm and your firm’s marketing professionals face when it comes to branding (which is an important issue!).
LMA members, if you missed this, Kalev Peekna and Nate Denton from One North, the conference presenters, will be sharing highlights from their presentation in the next Social Media SIG webinar on May 12th – members can register here. Continue Reading Creating Natively Digital Brand Experiences – A Recap