Things have been a wee bit hectic around here, so I’m late in getting the final installment of my re-cap of Adrian Lurssen and John Hellerman’s excellent webinar published. But better late than never, right?
The last section of the webinar was dedicated to the topic "Follow the Numbers." What does that mean? Well, you can tell by looking at analytics what people are interested in. (And good titles help encourage people’s interest).
Topics that show high readership can be leveraged elsewhere by firms – they can pitch news stories on them, create roundtables, and put together recurring article series. If something is hot, you should do multiple pieces of content around it.