Today, we’re going to talk about what many people consider to be the most important use of Twitter – engagement. As Nancy always says "Twitter is a contact sport."
So how do you engage with your Twitter followers? It’s the same as you would in real life – share others’ posts and tweets, comment on their tweets, start conversations and periodically reach out to them. Then, take these relationships offline – meet people for lunch who are in the same city as you are, or when you’re traveling or at a conference.