photo-1450609283058-0ec52fa7eac4Last week, we looked at one of the entries that had been submitted and won for this year’s Your Honor Awards for the Legal Marketing Association. I liked the concept so much that I want to take the opportunity to do it again, this time with one of my other favorite entries: K&L Gates LLP’s “Australian Open – Building Brand Awareness for a New Entry Down Under.”

I know a thing or two about events, because we put on a lot of them for the ILN, so I love getting the chance to see what other firms and organizations are doing with theirs. A lot of firms and companies tend to stick to sort of the same script, so when an event stands out like this one did, it was easy to get excited. You’ll notice if you look at the overall winners for the YHA that there was only one awarded in events, and that was first place to this entry – there was good reason for that.

It wasn’t an inexpensive endeavor – the event was a sponsorship of the Australian Open, to highlight K&L Gates’ breaking into the Australian legal market. But the two takeaways I have for you have nothing to do with having a big budget. So whether you’re a small firm or solo or a mega firm, you can take these to heart for your next event to help bring it to the next level. 
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Ahhhhhhh!!My mom hates the word “sucks,” but I’m using it in my title for effect – “what, Lindsay thinks networking sucks?”

Sure, sometimes. And I’m sure everyone else does too. Who doesn’t get fed up with all of the things we’re “supposed” to be doing every once in a while?

We go to events, and we’re supposed to be flashing a bright smile, asking about other people, handing out business cards, never missing a meeting or a meal – it’s exhausting. And you can get burned out.

Fast Company had a post on this by Lisa Evans last January, prime time for networking burnout, she says.

But I’d argue that the fall is just as easy to see burnout as any other time of the year. Everyone is back from their holidays, school is ramping up for the kids, work has gotten busy again for the rest of us with new projects, clients back in the office, and more demands on our time. Yes, we may start out the month of September feeling fresh and with the best intentions to network our hearts out, but who really wants to fit that into their busy schedule as well? 
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