Jim Kane

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Yesterday, we talked about the first half of Jim Kane’s keynote presentation at the 2012 Legal Marketing Association’s Annual Conference. Now, let’s jump into the second part!

The Stages of Love

After discussing the various levels of relationships, Jim moved on to talk about the stages of love – the first stage is attraction, which is contextual and about recognizing something familiar in the other person. We desire what is familiar and what we aspire to. In the legal industry, this is known as “marketing.” Our job as marketers is to understand what attraction is for our various audiences – in particular, to understand that one size doesn’t fit all.

The second stage of love is passion – every new relationship needs something different than the existing relationships – they need to feel passion. Though Jim cautioned “Don’t bring technology into a relationship too soon – it makes you appear creepy."

Continue Reading LMA2012 – Finding our Inspiration, Part II

Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded people, dealing with the same pressures that we all have, and finding creative solutions to meet the challenges of our clients is a surefire recipe for returning to the office with more than one good idea to implement.

As with any conference, some of the sessions will be inspiring, others will be necessary, and still others will be lacking a little something. This year, we were lucky to start out with a bang, first hearing from the LMA’s Executive Director, Betsi Roach, followed by LMA President Alycia Sutor. And the real kickoff to the conference started with James Kane’s keynote speech.

Before I get into their comments, I will say that I’m coming a bit late to the game here on the re-caps. A few people have already shared their comments about the sessions, and I’m working a bit out of order. But since I’m never one to keep my own experiences to myself, I’m hoping you’ll find value in my re-cap as well.


Continue Reading LMA2012 – Finding our Inspiration, Part I