My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for Morrison & Foerster, and Peter Winzig, the Director of Marketing and Corporate Development for Weltman, Weinberg & Reis. The panel was moderated by Adrian Dayton, CEO of Adrian Dayton & Associates.

The room was quickly filled with interested attendees, and soon it was not only standing room only, but full enough to turn people away. Continue Reading The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap