Okay, I admit it. I love commercials.
So much so that when I ordered the DVR service with my cable, I wasn’t sure I would fast forward through them. (Don’t worry, I do)
Not all commercials, of course. I just love the well done ones. Like the Old Spice campaign – but that also combined my love of social media, so I’m a bit biased.
So for me, although I really enjoy football, the Superbowl is really about the commercials – they are the best of the best in advertising – at least, they’re supposed to be. If you’re paying $3 million for a commercial spot, it should be the best work your company can get.
What does this have to do with legal marketing? I’m not a huge fan of legal commercials, I must admit. But I think there are solid marketing lessons to be learned from my favorites.
And from the bad commercials – let’s be honest, there were more than a couple of those last night!
So without further ado….Continue Reading Superbowl Commercials – The Good – Lessons for Lawyers