Yesterday, we talked about how to get involved with groups.  The only thing left for us to do with groups is to create our own! 

You might not be sure if you want to, but perhaps you want to re-think that.  What if you want to start a group for those interested in legal issues in the construction industry in New Jersey? Check first to make sure there isn’t a group out there like that already, but then start your own – guess who’s going to join a group like that? 

That’s right, potential clients.

And you don’t want to be using your group to just promote yourself, but offer items of value to those people, and they’ll come to see you as the go-to resource for information that they need.  And THAT’S when they’ll start to think that you’d make a good attorney for them.  Plus, if you’re getting access through your group to the decision makers that you want to be meeting at potential clients’ companies, use the platform to send out invitations to an event – host a cocktail party for the group, get together at a local bar for some beer, invite them to a presentation you’ll be doing on a topic that’s of use to them. Take the relationships OFFLINE to cement them. The possibilities here are endless. 


Continue Reading LinkedIn Tutorials – Creating Your Own Groups

When groups were introduced on LinkedIn, it really revolutionized the way a lot of us used the site.  LinkedIn went from being a very one-dimensional platform to being a place where you could regularly engage with people who were interested in the same things that you are.

The first group I joined was one of the first groups created – my alumni group, Hamilton College.  Dan Nye, the former CEO of LinkedIn was a Hamilton grad, so he created this group and invited all of the alums to join.  They really took off from there.  The latest number I found is that there are over 871,000 groups on LinkedIn, which is just incredible.

But don’t worry, you don’t have to browse through all of them.


Continue Reading LinkedIn Tutorials – Groups

I’ve spent the last two days talking about how to make improvements to your LinkedIn profile, and getting the most out of your LinkedIn home page.  Today, I want to cover LinkedIn Groups.

On LinkedIn, there are groups for everything, from business networking to animal lovers.  Groups are an excellent way to connect with people outside of your immediate network in areas where you share an interest.

I’m going to focus on the ILN’s group, because I’m the moderator and have the most familiarity with it, but most of this advice can be applicable to any business networking group for lawyers. During my presentation, I started with the "why" – why should the lawyers in the room have any interest in joining the ILN Group on LinkedIn? 


Continue Reading LinkedIn – Making the Most out of Groups