There were so many good tidbits that came out of our LMA New Jersey meeting last week! Amy Adams shared her comments on the session she attended about mentoring associates in business development.

Amy’s comments were particularly helpful, because she’s speaking from the perspective of an in-house marketer, so she’s implementing the advice from the Annual Meeting in her daily activities. Using a phrase from the SMORS session, Amy said she’s deploying a pilot program for mentoring – she’s identified a couple of partners who work well with associates, and using the formula of one partner to four associates. 


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