photo-1422480415834-d7d30118ea06Earlier this year, I had the pleasure of serving as a judge for the Legal Marketing Association’s Your Honor Awards. These awards are the “longest-running annual international award program recognizing excellence in legal marketing,” and it’s the second time I’ve been able to serve as a judge. I enjoy it not only because of the camaraderie among my fellow judges, but because I get to see some of the smartest work in the industry, and get a sense of how firms and other professional services organizations in the legal industry are meeting the challenges that we face every day.

When we judge the selection of entries, we’re each given a few categories that we’re responsible for scoring, based on a list of criteria, and then we get together for a weekend in early January to review the entries with our fellow category judges, and then as a group. We then award first, second, third, and honorable mention as appropriate – and we have the option to award no prizes at all if we don’t think the entries are worthy, so when an entrant wins a prize, they really deserve it. 
Continue Reading Two Takeaways for Surveys as Content Marketing

cropped-005-lma-ne-2015-conference-email-banner_emailDuring last week’s LMA NE conference, we were treated to quite a lot of high level, meaty content. Over the next few weeks, I’ll share recaps of the various sessions here, and I invite you to participate in the discussion!

First up, we have the crisis communications panel that kicked off the conference on the first evening: Crisis Communications: Out of Great Adversity Comes Great Opportunity! From the program description:

In times of despair, crisis communications must be faster than a speeding bullet, stronger than a locomotive, and able to leap all law firm obstructions. Our team of ‘superhero’ panelists are armed with specific pointers on how to best handle crisis communications matters within and outside of a firm. They’ll offer how-to methods and real-life anecdotes for creating a communications plan, as well as ways to use a crisis as an opportunity to strengthen your firm. Details will be provided on how to work through the knee-jerk ‘no comment’ response law firms and lawyers are known for. Panelists will share best practices for damage control and secrets to learning from past mistakes. Arm yourself and be ready to swing into action!”

Continue Reading What’s Your WOW Factor: Crisis Communications