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Highlights of the ILN’s Social Media Member Survey

By Lindsay Griffiths on March 2, 2011
Posted in Social Media

With social media gaining in popularity and importance, the ILN felt that investigating the usage and interest in social media among its mid-sized member firms would be a useful exercise.  

In October through December 2010, the ILN distributed the Mid-Sized Firm Social Media Survey via email to member firm attorney around the world. Respondents included managing partners, equity partners, shareholders, associates, and marketing professionals.

Overall, the research revealed that while some firms have jumped on the social media bandwagon, others are still questioning its usefulness as a professional tool for business development.  

Notably, the majority of firms were not using social media, and use of social media tools for professional reasons and as a source of news and information was fairly limited.

The results of this survey are particularly interesting when viewed in light of Greentarget, ALM and Zeughauser Group‘s survey of corporate counsel in the Corporate Counsel New Media Engagement Survey. Continue Reading Highlights of the ILN’s Social Media Member Survey

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About Lindsay

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

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