With social media gaining in popularity and importance, the ILN felt that investigating the usage and interest in social media among its mid-sized member firms would be a useful exercise.
In October through December 2010, the ILN distributed the Mid-Sized Firm Social Media Survey via email to member firm attorney around the world. Respondents included managing partners, equity partners, shareholders, associates, and marketing professionals.
Overall, the research revealed that while some firms have jumped on the social media bandwagon, others are still questioning its usefulness as a professional tool for business development.
Notably, the majority of firms were not using social media, and use of social media tools for professional reasons and as a source of news and information was fairly limited.
The results of this survey are particularly interesting when viewed in light of Greentarget, ALM and Zeughauser Group‘s survey of corporate counsel in the Corporate Counsel New Media Engagement Survey.