Let’s face it: networking can be hard. Unless you’re someone who thrives on meeting other people (and many of us don’t, including yours truly), networking is something that we consider to be a chore, albeit a necessary one.

So why not pair it with something that you already like doing?

For example, I’ve been a runner on and off for about the last seven years – mostly off (you may remember when I mentioned that running is like content marketing). Over the past year, I’ve really committed to it, and even ran my first half marathon in April. As I’ve posted about my runs on Facebook, Instagram and Twitter, I’ve found a community of runners among my existing network – including of my own lawyers. It turns out that quite a few of my lawyers are runners themselves.
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