Online Reputation Management

SCANDAL – ABC’s “Scandal” stars Kerry Washington as Olivia Pope. (ABC/Craig Sjodin)

Yesterday, I had the privilege of moderating an LMA webinar with Lance Godard, the Client Relationship Manager for Fisher & Phillips, and Mark Elliott, the Director of Business Development & Human Resources at Eastman & Smith on “Reputation Management and Social Media.”

I consider myself a fairly savvy social media user, and a regular, responsible manager of my online reputation, but I learned quite a bit of new information during yesterday’s session, which I want to pass along to Zen readers for your benefit as well!

There are two sides to reputation management that you’re probably thinking of – one of those is crisis management, and this is what to do when someone does or says something damaging to the firm or their personal reputation online. That wasn’t the subject of yesterday’s session, but is also something you want to be conscious and aware of (there’s lots of resources for you out there on how to manage that). 
Continue Reading It’s Handled: How Confident Are You in Your Social Media Reputation?