Recently, we’ve been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media. Today, we look at question four, which asks "How do you and your firm connect with your firm’s top clients and top prospects via social media?"
Do Kim Dung: Leadco, as a firm, does not have connection to our firm’s top clients and top prospects via social media. Certain partners and associates within the firm do use Facebook and LinkedIn in their professional capacities to connect and communicate with clients and colleagues.
Simone Fell: As with Leadco, lawyers connect with clients and prospects individually through LinkedIn and their personal Twitter accounts. We have not done much to advertise our social media presence. This will likely only change once we have a policy in place and have determined a better way to generate timely and interesting information that top clients (who already get our newsletters) will want to read.
Continue Reading ILN Marketing Roundtable: Connecting with Clients and Prospects