I’ve been so excited that the LMA has formed a NJ city group of the NY chapter, and it’s been wonderful to connect in person with other legal marketing colleagues outside of the Annual Conference. Last night, we met up again to re-cap the LMA conference for those in the group that hadn’t been able to attend. I added my experiences, but was able to learn a lot from Wilentz’s Amy Adams and Corcoran Consulting Group’s Tim Corcoran, who shared about sessions that I had missed.
One of the sessions that Amy re-capped was taken from the pre-conference SMORS session – Smart Marketing on (Limited) Resources. She focused mostly on the presentation on managing your workload and gave us some valuable tips:
- Understand your firm’s culture – this can take time.
- Know who the influencers at your firm are – even the discontented ones (especially the discontented ones).
- Identify where you can delegate your workflow, even outside of the marketing department.
- Put in face-time with your clients – email is not always sufficient.
- Use the words "pilot program" to launch something new – attorneys are more comfortable if it sounds like the firm won’t be overly invested.
- Use checklists and shared calendar reminders to communicate what you’re doing to the partners.
- Uncover the true motivation behind why a partner wants to do something to find out where your time is best spent.