The last two weeks, we’ve been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question three, which asks "Do you have a social media policy in place? If so, how are you handling training on both policies and proactive use of social media and tracking of results?" 

Do Kim Dung: Leadco does not yet have a social media policy.

Simone Fell: Not yet, but it’s in development. We already have policies regarding employees’ use of technology and some of the issues would be covered under that. We used to track social media as a firm but we now have a number of lawyers with individual accounts who tweet/blog about a combination of personal and work-related issues, which why it’s even more critical that there be a formal policy in place. We have done some training on how to use social networking tools, which highlighted best practices (eg be conscious of who’s in your audience and don’t broadcast every thought you have without considering the impact) and have offered pointers at our business law and litigation department meetings. We expect lawyers to take a common-sense approach to their online business development activities and consider the same Law Society guidelines that govern other mediums. 


Continue Reading ILN Marketing Roundtable: Social Media Policies

Last week’s post covered the questions of what the panelists discussing social media are doing at their firms, and the challenges they’ve faced.  This week’s looks at their social media policies and the effect of the approval process in blogging. 

Social Media Policies

We next covered the question of social media policies, and whether firms are looking only at what their attorneys and staff are doing professionally, or also at their personal social networking habits.


Continue Reading Social Media – What Are Mid-Sized Firms Doing?

Last week, one of our firm’s marketing directors emailed me to see if I had a list of law firm social media policies. Though I’ve seen a few floating around, and know that Doug Cornelius includes law firm policies in his list, I haven’t seen a strictly law firm-based listing.  

Yesterday, in a post called "Social Media Policies for Legal Types," Above the Law mentioned Fast Company’s series of policies, including the guidelines from Harvard Law.  Obviously, a law school’s social media guidelines would be different to that of a law firm, so they offer Adrian Dayton‘s (who advises firms on social media strategy) suggestions for law firms, which can be summed up by his opening thought "Don’t say stupid things." I know Kevin O’Keefe would shorten that further and say "Don’t be an idiot." 

But if your firm is looking for something more comprehensive, I’ll pass along the links I gathered for our legal marketer, with thanks to my friends on Twitter who passed some of these along.

Please feel free to add your own firm’s in the comments as well, and check back to Above the Law’s post, where they’ve invited commenters to do the same.


Continue Reading Social Media Policies – Where do we Start?