social media tutorials

We’re nearing the very end of our series on LinkedIn tutorials – so please let me know if you have any questions that you think haven’t been addressed, and I’ll answer them in our last LinkedIn post next week! 

Today, we’re going to talk about the Company feature on LinkedIn.  There are a few different ways you can use this:

  • Create and edit your own company page.
  • Follow other company’s pages.

Today, we’re going to focus on how to follow other company’s pages, and tomorrow we’ll look at creating and editing your own company page. 

Let’s see what LinkedIn has to say about it in their Learning Center


Continue Reading LinkedIn Tutorials – Companies

Another one of LinkedIn’s features is their "Answers" section.  This is a place where you can share business knowledge with others on LinkedIn – you can ask your question to get fast, accurate answers from your network and other experts, showcase your knowledge by answering questions, and stay up on the latest information in your industry.

I’ll point out a caution here – One of our attorneys mentioned to me yesterday with respect to recommendations that attorneys need to be careful of the rules about endorsements within their respective jurisdictions.  This is similarly the case for answering questions on LinkedIn.

I liken answering questions on LinkedIn to answering questions after a panel discussion or at a cocktail party.  Most questions you can answer in an academic way, that makes it clear you’re not creating an attorney-client relationship.  Other questions cross into a grey area, so you need to make it clear that you’re not offering advice.

With LinkedIn questions, since it’s optional, you don’t have to answer questions that you think enter into that grey area, or you can suggest to the person asking that they retain counsel.  So let’s go into this discussion of Answers bearing in mind this caution. 


Continue Reading LinkedIn Tutorials – Answers

And I’m back. It was a rather eventful week off for me here on the east coast, with a mild earthquake as I was staining my deck, and then having to evacuate because of Hurricane Irene over the weekend.  My thoughts go out to everyone still dealing with flooding, power outages and damage – I was fortunate that my house near the bay never lost power (the yard floods on a good day, so a sump pump is a necessity) and that the damage wasn’t at all severe.  

Today, we’re back to talking LinkedIn, and I’d like to focus on recommendations.  Before we get into the how, let’s talk about about the why. 


Continue Reading LinkedIn Tutorials – Recommendations

Yesterday, we talked about how to get involved with groups.  The only thing left for us to do with groups is to create our own! 

You might not be sure if you want to, but perhaps you want to re-think that.  What if you want to start a group for those interested in legal issues in the construction industry in New Jersey? Check first to make sure there isn’t a group out there like that already, but then start your own – guess who’s going to join a group like that? 

That’s right, potential clients.

And you don’t want to be using your group to just promote yourself, but offer items of value to those people, and they’ll come to see you as the go-to resource for information that they need.  And THAT’S when they’ll start to think that you’d make a good attorney for them.  Plus, if you’re getting access through your group to the decision makers that you want to be meeting at potential clients’ companies, use the platform to send out invitations to an event – host a cocktail party for the group, get together at a local bar for some beer, invite them to a presentation you’ll be doing on a topic that’s of use to them. Take the relationships OFFLINE to cement them. The possibilities here are endless. 


Continue Reading LinkedIn Tutorials – Creating Your Own Groups

When groups were introduced on LinkedIn, it really revolutionized the way a lot of us used the site.  LinkedIn went from being a very one-dimensional platform to being a place where you could regularly engage with people who were interested in the same things that you are.

The first group I joined was one of the first groups created – my alumni group, Hamilton College.  Dan Nye, the former CEO of LinkedIn was a Hamilton grad, so he created this group and invited all of the alums to join.  They really took off from there.  The latest number I found is that there are over 871,000 groups on LinkedIn, which is just incredible.

But don’t worry, you don’t have to browse through all of them.


Continue Reading LinkedIn Tutorials – Groups