Social Media

Subscribe to Social Media via RSS

I promise that at some point, we’ll be done with applications and move right into looking at some other features of LinkedIn! (Like tomorrow) There sure are a lot, aren’t there? That just shows me what a valuable tool we have here – you can really customize it, make it your own, and put it to work for you so that with a little bit of investment here and there, it can really assist you in your networking efforts. 

Moving right along, we’ll jump into some more applications today.

Events

We talked a little bit about events when we talked about how you could better engage with your network.  Events is an application from LinkedIn that is incredibly useful, particularly for attorneys – again, it’s another one of those applications that will involve a little time investment and will then do the work for you. 

So let’s add the application as we normally would.  It seems to have been added as a default on my new profile, so this may be the case for you as well.  If it appears in the list when you mouseover "More" in the menu on your homepage, then you’ve got it installed!

Continue Reading LinkedIn Tutorials – Is there an App for That? Part IV

Who thought there would be so much to say on LinkedIn Applications? (Truthfully, not me when I started to talk about them – I thought I’d do just one post!).  But there’s a lot of utility in these applications, particularly if you’re looking to make the most out of your LinkedIn experience. 

So today we’ll talk about a few more apps, starting with Huddle Workspaces.  

Huddle Workspaces

Huddle Workspaces is an application that allows you to create "workspaces" for different groups of connections, and you decide who sees what. Your documents are kept private and secure, and you can access them from anywhere at anytime. 

This is another situation where you can start with a free account, but Huddle.net also has an upgrade if you’re interested.  

Continue Reading LinkedIn Tutorials – Is there an App for That? Part III

Following yesterday’s interlude about settings, we’re back to Part II of LinkedIn’s applications! I’ll focus on a few important ones, and briefly talk about the ones that might not be as meaningful for you. 

We’ll start with Company Buzz.

Company Buzz

We’re going to be talking more about Twitter in a later series of posts, but I’ll give you a very quick overview. Since Twitter says it best, here’s what they say about themselves: 

Twitter is a "real-time information network that connects you to the latest information about what you find interesting." You "simply find the public streams you find most compelling and follow the conversations." 

"At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length, but don’t let the small size fool you – you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context, and embedded media.  You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos, and other media content." 

Continue Reading LinkedIn Tutorials – Is there an App for That? Part II

Although today’s post should be our Part II about applications, I’m going to take a bit of a break to talk instead about some settings.  I know we’re all concerned about (and should be) the settings that we have in these various social platforms, and one came to the forefront today – which I’ll get to in a minute.

First, I want to make a comment about privacy – the short version is that nothing on the internet is private.  That’s right, I said it – nothing.  Whatever you write, post, tweet, tag, etc. lives somewhere online forever.  Even if you have the strictest of privacy settings, what you say can become public.  So just bear that in mind whenever you’re using social media – if it’s not something you’d say to your grandmother or show to your grandmother, you probably shouldn’t post it. 

I also recently heard someone suggest you ask yourself these questions – "is it nice? is it necessary?" when posting.  Or do as my friend Heather suggests and ask yourself – "Does this need to be said? Does this need to be said right now? Does this need to be said by me?"  Most companies’ social media policies will boil down to "Don’t be an idiot" and I think that’s good advice. Continue Reading LinkedIn Tutorials – Some Important Settings

We’ve got our LinkedIn profile, and we’re connecting and engaging with people, so what’s left? Plenty.

LinkedIn used to be very one-dimensional – you would have a profile and could connect with people, but that was mostly it.  Then, they began to develop more tools for engagement and to enhance your LinkedIn experience – this is where applications come in. 

Let’s start with apps for LinkedIn – the kind for your smart phone. Do you have a BlackBerry, iPhone or Droid? Well then, there’s a LinkedIn app for you.  This will allow you to have access to your LinkedIn account while you’re on the go, instead of always having to be at your computer.  

But LinkedIn itself offers applications within its framework that can enhance your experience – some are directly from LinkedIn while others are from third parties. I’m going to break this into multiple installments, since there is a LOT of information to be shared about applications! Today’s post will cover SlideShare, JD Supra’s Legal Update and Lawyer Ratings. Continue Reading LinkedIn Tutorials – Is there an App for That? Part I

So you’ve got your profile almost complete and you’ve started to connect with people in your network…now what? 

There’s so much more you can do with LinkedIn, but we’re going to start with what I think is the most important – engaging.  There are a few ways you can do this, including answering questions and joining and participating in groups, but today, we’re just going to focus on how you can engage with people through your home page and profile.

I recently suggested to some of our lawyers at our Annual Conference that they set LinkedIn to open when they log into their web browser, so that they can spend five minutes a day connecting to someone.  A number of them thought this wasn’t reasonable, but even five minutes a week can make a difference.Continue Reading LinkedIn Tutorials – You’re Connected…Now What?

Yesterday’s tutorial covered how to export your contacts from Outlook and upload them into LinkedIn.  But this is limiting – although it cuts down on the investment of time you need to make in order to connect with people, it doesn’t give you the flexibility of personalizing the invitations to make engaging more likely – and that’s the goal with social media: engagement!

So today, we’re going to go into more depth about adding contacts manually.  I’m the first to admit that manually adding contacts is a pain, and can be time consuming.  But if you take the time to send a personal note to those you add, they’ll be more willing to accept your invitation and subsequently engage with you.  You don’t have to take a whole afternoon to work on this – I know everyone is busy!  Instead, when you first come in to the office in the morning and are having your cup of coffee, log into LinkedIn and add five people.  It won’t take you very long at all, and soon you’ll have a nice list of connections built up.  Even if you do this once a week, it will make a difference.Continue Reading LinkedIn Tutorials – Let’s Get Connected! Part II

Now that you’ve created a complete profile, it’s time to start connecting and engaging with people you might know on LinkedIn.  Let’s start with the basics – connecting with people in your Outlook contacts.  

Start by logging in to your home page.  Since you’re a new member and still building your LinkedIn base, you will likely see this box:

 Continue Reading LinkedIn Tutorials – Let’s Get Connected! Part I

Yesterday, we went through the basics of setting up an account and profile on LinkedIn.  Today, we’re going to look much more in-depth at the LinkedIn profile and get ourselves to 100% profile completeness (or just about)!

You may be wondering why you need to bother with completing your profile – isn’t the bare minimum enough?

Well, according to LinkedIn, "Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn."  Your profile becomes complete when you have:

  • Your current position
  • Two past positions
  • Your education
  • Your profile summary
  • A profile photo
  • Your specialties
  • At least three recommendations

Continue Reading LinkedIn Tutorials – How to Set up a Profile Part II

Here on Zen, I talk a lot about why I love social media, and how I think it can be useful to lawyers and law firms.  Now that I’ve got you all convinced, I realize that not everyone knows how or where to start.  I’ve talked about some of the basic principles of using these tools – engage, don’t broadcast; give yourself a small window of time to use them each day, etc – but not the how-to of using them.  So I’m going to be doing a series of social media tutorials over the next several weeks to get you started, and I’m beginning with LinkedIn.

To me, LinkedIn is the most useful social media platform for lawyers, if for no other reason than it’s considered the most professional.  Because of that, most of your clients will be there, so you should be too.  

Here’s a quick note – there is a LOT of information in this post, but don’t be alarmed. It will take you less time to complete your profile than it will to read through this post!

Continue Reading LinkedIn Tutorials – How to Set up a Profile Part I