On Tuesday, we had the pleasure of welcoming David Ackert of The Ackert Advisory for a special webinar presentation on Development Strategies for Associates.
David began by sharing the agenda for the session, which included looking at:
- Getting a head start: why business development at the associate level is so critical
- Leverage points: playing to your strengths
- Networking strategies
- Establishing credibility in your niche: this is a key way associates can start to differentiate themselves as they’re going about business development
Getting a Head Start
Business development for associates is all about getting a head start. David mentioned that the techniques that he’d address are designed to be as efficient as possible, because lawyers don’t have a lot of time at any level to do the kind of business development exploration that they might have in a more idea setting. They have to get there quickly.