Twitter for Law Firms

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Who doesn’t love a good five-part series on Twitter? Don’t answer that. 

Today, we have the last installment from my presentation, which covers some frequently asked questions that I’ve gotten with regard to Twitter, as well as the questions that came in as I was preparing the presentation. 

What’s in a username? Should I use my name, or some fun little moniker? 

Some people will argue that it’s a good idea to have a keyword or subject as your Twitter name, but I (and many others) disagree. I think it should always be your real name. As we’ve talked about before, people want to connect and work with people they know, like and trust, and how can they really know you if you’re not transparent with your name? It’s also much easier for people to find you when your username is your real name. 

There can be some difficulties here, because Twitter only allows you fifteen characters. My full name has more than that, so I just chopped off the "s" at the end. You can work around this however you’d like. Continue Reading Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part V

We’ve now talked about a couple of uses of Twitter for law firms, but there was a third one that I snuck in there during my presentation, and that’s finding intelligence. 

Social media in general is an excellent way to research clients and potential clients, as well as competitors. The information is current and constantly updated, and it’s coming to you, rather than you having to go and find it. 

How would you do this on Twitter? Continue Reading Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part IV

In my last post, I talked about using Twitter as a broadcast tool, and Nancy Myrland added some valuable comments to the discussion about making sure to incorporate as much personality as possible.

Today, we’re going to talk about what many people consider to be the most important use of Twitter – engagement. As Nancy always says "Twitter is a contact sport." 

So how do you engage with your Twitter followers? It’s the same as you would in real life – share others’ posts and tweets, comment on their tweets, start conversations and periodically reach out to them. Then, take these relationships offline – meet people for lunch who are in the same city as you are, or when you’re traveling or at a conference. Continue Reading Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part III

Now that we’ve gone over the basics, let’s jump into the meat of Twitter for law firms. In my presentation, I went through what I consider to be the three uses of Twitter for law firms, beginning with the dreaded "broadcasting."

When I was initially using Twitter, I would have completely advised against this, but I’ve changed my mind. Twitter has become an excellent source of news, and pretty much every news source is using Twitter to share headlines these days, like CNN, Fox News, the NY Times, the Huffington Post, etc. If a law firm has individual attorneys and marketers who are using Twitter under their own account names and engaging with people, then I have no problem with the firm’s branded account being used primarily as a news feed. There are many firms out there who have been using Twitter this way, and they’ve been very successful in getting journalists and other influencers to follow them. Continue Reading Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part II