Okay, I admit it. I love commercials.  

So much so that when I ordered the DVR service with my cable, I wasn’t sure I would fast forward through them.  (Don’t worry, I do)

Not all commercials, of course.  I just love the well done ones.  Like the Old Spice campaign – but that also combined my love of social media, so I’m a bit biased.

So for me, although I really enjoy football, the Superbowl is really about the commercials – they are the best of the best in advertising – at least, they’re supposed to be.  If you’re paying $3 million for a commercial spot, it should be the best work your company can get.  

What does this have to do with legal marketing? I’m not a huge fan of legal commercials, I must admit.  But I think there are solid marketing lessons to be learned from my favorites.  

And from the bad commercials – let’s be honest, there were more than a couple of those last night!

So without further ado….

Continue Reading Superbowl Commercials – The Good – Lessons for Lawyers