It’s that time of year again – time to head to the Legal Marketing Association’s Annual Conference. This year’s theme “Change…Now What?” is particularly appropriate for the challenges that we’re all facing in the current economy. According to Peter Vieth’s article in Virginia Lawyers Weekly, “the slump in the economy has led to the increased use of social media” and we at the ILN have found that social media is a valuable way to support our members with almost no financial investment. Just last Friday, we learned that a referral we received and facilitated through Twitter had resulted in a very happy referree and a file for our member firm in the UAE. To continue to learn how to best leverage social media tools, I’ll be attending LMA sessions focusing on social media, along with a few others, and then tweeting and posting recaps. You can follow along on what other LMA attendees are saying about the conference on Twitter as well.

Taking a page from LMA member Heather Milligan’s blog, here’s a list of the breakout sessions I’ll be attending:

Thursday
Conference Sponsorship Trends: 2008
Thought Leadership: The New Frontier of Strategic Marketing

Friday
Emergence & Benefit of Social Networking for Legal Professionals
– Legal Transformation Study – Your 20/20 Vision of the Future

I’ll also be attending speeches by keynote speakers James Carville & Mary Matalin, and featured speakers Peter Sheahan and Arianna Huffington, in addition to networking with some of the best minds in the legal marketing community.

Of particular note for ILN members, on Thursday, the LMA will hold their annual Your Honor Awards. This year, our ILNBriefs cartoons are nominated as a finalist in the Internal Communications Category, so stay tuned for the results of the awards ceremony!

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.