Tag Archives: Legal Marketing

3 Tips to Raise the Level of Your Business Writing

We’re continuing our series on soft skills that lawyers require in order to achieve success. We’ve looked at some suggestions for improving networking and presentation skills, and the next item in our series is raising the level of our business writing. You may feel that this is something that you’re already pretty adept at, since … Continue Reading

4 Ways to Improve Your Presentation Skills

We’ve been talking about the soft skills that young lawyers need to hone in order to become successful, and how these translate for more experienced lawyers. Another skill I reviewed for the ABA student law blog was that of presentations (and I think we can agree this is something that many of us can work … Continue Reading

5 Essential Networking Tips for Lawyers

In addition to understanding the area of the law that you’ll specialize in, there are a variety of “soft skills” that will be essential to navigating the practice of law successfully. Your professional skills may need to be further expanded over the coming years as the industry itself changes and stretches, but for now, there … Continue Reading

Restart Your Business Development Efforts

We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and … Continue Reading

Overcoming one of the Biggest Barriers in Networking

“This person doesn’t benefit me.”  “I’m not getting any business.”  Have you ever said, or thought, either of these things about a networking event or while involved in a business organization? It’s not the first time I’ve heard them, which is why they merit a mention here. When you say these things out loud or … Continue Reading

Business Development Plans Are Not “One Size Fits All,” But There Is A Size For Everyone

You may be confident that you have this “business development” thing down pat – but are you sure? In today’s guest post, we are welcoming back ILN marketing professional, Joanne Thorud, Director of Marketing with Davis Malm & D’Agostine in Boston, who is sharing some excellent and easily implemented tips for getting your business development … Continue Reading

If you knew how clients choose new lawyers would you engage differently with legal directories?

Legal directories have been both valuable, and a source of frustration, for lawyers and in-house counsel alike. Recently, a new directory appeared on the scene, threatening to disrupt what we’ve all been accepting for the last several decades – Top 3 Legal. In today’s guest post from founder Gareth Stephenson, learn more about the platform, … Continue Reading

How to Leverage Multigenerational Talent to Achieve Business Development Success

Today, I’m bringing you a post from an ILN marketer, Amanda Schneider. Amanda is with ILN member firm Epstein Becker Green, where she is the Chief Marketing Officer. Amanda provides tips on how firms can leverage the multigenerational attorney workforce through involvement in business development initiatives. *** It is critical for firms to understand that … Continue Reading

Super Bowl Commercials – The Ugly of 2018

Here we go, folks, it’s the post you’ve all been waiting for. What are the truly ugly commercials from this year’s crop of Super Bowl ads? Before we dive into this year’s, I wanted to take a look back at some of the ugly commercials from previous years. Which made me realize that we’ve been … Continue Reading

Super Bowl Commercials – The Bad of 2018

Last week, we took some time to review my top spots from this year’s crop of Super Bowl ads. And now it’s time to take a look at where things got a little…yucky. While we were fortunate to be overwhelmed with good commercials the last two years, there are still a few brands that are … Continue Reading

Ugh…Why Keep Talking About Networking?

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more. So why do we keep talking about it, over and over … Continue Reading

Super Bowl Commercials – The Good of 2018

All right kids, it’s that time again! Whether your team won or lost or you don’t care about sportsball at all, you might have spared a moment or two for the secondary contest of Sunday evening…and I’m not talking about the highly contested puppy bowl (everyone wins there). That’s right, it’s time for my annual … Continue Reading

It’s Always Time for Client & New Business Development

Today, you’re in for a treat, as I’m bringing you a post from ILN marketer, Jennifer Smuts. Jenn is with the ILN’s member firm in Delaware, Connolly Gallagher, where she is their Director of Marketing & Business Development, and today, she’s talking about how the time is always right for client and new business development. … Continue Reading

To Build Relationships, You Have to Show Up

In a couple of weeks, I’ll be attending CLOC’s first EMEA Institute in London, which has me revisiting some best practices on building relationships and networking. When I attended my first CLOC conference in April, I found an exceptionally passionate and enthusiastic group of legal professionals that straddled the legal ecosphere. Bearing that in mind, … Continue Reading

5 Ways to Make Your Holiday Cards Stand Out

The first day of Hanukkah is upon us, so if you haven’t gotten your holiday cards out yet (like me), you’re too late. I’m just kidding. But in all seriousness, while some firms and lawyers are still using paper cards, others have gone the electronic route, and still others (like the ILN, actually) have opted … Continue Reading

Connect with Clients Through Your Website: 5 Tips

Today, I am bringing you a guest post from my friend, Lance Godard! Lance has spent three decades within the legal profession, in-house and as a consultant, helping lawyers and practice groups grow their book of business. He’s the founder of The Godard Group, a marketing communications firm for lawyers and firms. You can check out … Continue Reading

3 Tactics to Squeeze More Value Out of Your Law Firm Network

Last week, we delved into some methods for leveraging your law firm or referral networks to provide additional value. Building on that theme this week, we’re going to look at three opportunities to develop fertile ground for further relationship and business development within your networks, among your clients, and within your jurisdiction. Content As a recommendation … Continue Reading
LexBlog