Tag Archives: Legal Marketing

Super Bowl Commercials – The Ugly of 2018

Here we go, folks, it’s the post you’ve all been waiting for. What are the truly ugly commercials from this year’s crop of Super Bowl ads? Before we dive into this year’s, I wanted to take a look back at some of the ugly commercials from previous years. Which made me realize that we’ve been … Continue Reading

Super Bowl Commercials – The Bad of 2018

Last week, we took some time to review my top spots from this year’s crop of Super Bowl ads. And now it’s time to take a look at where things got a little…yucky. While we were fortunate to be overwhelmed with good commercials the last two years, there are still a few brands that are … Continue Reading

Ugh…Why Keep Talking About Networking?

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more. So why do we keep talking about it, over and over … Continue Reading

Super Bowl Commercials – The Good of 2018

All right kids, it’s that time again! Whether your team won or lost or you don’t care about sportsball at all, you might have spared a moment or two for the secondary contest of Sunday evening…and I’m not talking about the highly contested puppy bowl (everyone wins there). That’s right, it’s time for my annual … Continue Reading

It’s Always Time for Client & New Business Development

Today, you’re in for a treat, as I’m bringing you a post from ILN marketer, Jennifer Smuts. Jenn is with the ILN’s member firm in Delaware, Connolly Gallagher, where she is their Director of Marketing & Business Development, and today, she’s talking about how the time is always right for client and new business development. … Continue Reading

To Build Relationships, You Have to Show Up

In a couple of weeks, I’ll be attending CLOC’s first EMEA Institute in London, which has me revisiting some best practices on building relationships and networking. When I attended my first CLOC conference in April, I found an exceptionally passionate and enthusiastic group of legal professionals that straddled the legal ecosphere. Bearing that in mind, … Continue Reading

5 Ways to Make Your Holiday Cards Stand Out

The first day of Hanukkah is upon us, so if you haven’t gotten your holiday cards out yet (like me), you’re too late. I’m just kidding. But in all seriousness, while some firms and lawyers are still using paper cards, others have gone the electronic route, and still others (like the ILN, actually) have opted … Continue Reading

Connect with Clients Through Your Website: 5 Tips

Today, I am bringing you a guest post from my friend, Lance Godard! Lance has spent three decades within the legal profession, in-house and as a consultant, helping lawyers and practice groups grow their book of business. He’s the founder of The Godard Group, a marketing communications firm for lawyers and firms. You can check out … Continue Reading

3 Tactics to Squeeze More Value Out of Your Law Firm Network

Last week, we delved into some methods for leveraging your law firm or referral networks to provide additional value. Building on that theme this week, we’re going to look at three opportunities to develop fertile ground for further relationship and business development within your networks, among your clients, and within your jurisdiction. Content As a recommendation … Continue Reading

Artificial Intelligence: What Law Firms Need to Know

Artificial Intelligence: the number one topic for discussion among my lawyers when we ask them about future and current trends in the legal industry. Or as they like to refer to it, “technology.” While a few people are still talking about it like it’s something that’s going to happen or will affect us in the … Continue Reading

“Metrics” is Not a Dirty Word

You’ve probably heard a lot of chatter about “big data,” “data,” “metrics,” and other buzzwords, which can sound like a lot of fancy talk about things you can’t be bothered with (Spoiler alert: in general, it’s not). While I’m not going to get into a big discussion about data and all the ways you can use it, I … Continue Reading

Practical Steps for Undertaking Change in Legal

Change can be intimidating. Whether you find it exciting or not, even those of us who are the most adept at it can find it daunting and exhausting. In the legal industry, where change is historically slow, when it happens at all, it can be even more overwhelming. We hear an awful lot about it, … Continue Reading

Five Easy Tips to Network Like a Boss

We’ve talked extensively on Zen about how to make the most out of conference attendance and networking. But with the ILN’s European Regional Conference coming up next week, it’s at the forefront of my mind! Before we jump in, I’d like to point out that I think the word “networking” can get a bit of … Continue Reading

Networking with LinkedIn for Lawyers

Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and … Continue Reading

Instagram: How Lawyers Can Use it & Get Noticed

With Instagram offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally. Instagram is my favorite social media platform, and if you’re not yet familiar with it, or using it, Wikipedia tells us that it is: a mobile, desktop, and Internet-based photo-sharing application … Continue Reading

Build Relationship Equity First

Raise your hand if you’ve received an overly friendly email from a stranger, asking you for a favor. Everyone? I thought so. Why do these bug us so much? Aside from the fact that we’re busy enough trying to do our own work, balanced with some personal time, and fitting in helping out people we … Continue Reading

Two Easy Tips to Power Network Like a Pro

How can we network better? Many posts offer the same tips, spun in a different way – and that’s important, because I can always get something out of implementing the tried and true.  But when I find something unique, I’m always happy to share it. Recently, I came across this piece from Branding Magazine, with “5 Tips … Continue Reading