This afternoon, we released the publication of our ILN Marketing Specialty Group's Social Media Roundtable.  If you'd like to read the roundtable in full, you can find it here.  However, I thought it might be interesting to examine each of the questions and their responses through Zen, and invite our readers to contribute their own thoughts to the discussion!

The first question we posed was "What has been your greatest social media success?" 

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It's that time of year again - the LMA Annual Conference is coming up in March! It's a great opportunity to make new friends and renew relationships, so I thought I'd keep a list of those attending as I'm advised, as well as their Twitter names (so anyone interested in the conference who can't attend can follow along). Also, don't forget to follow #LMA12 for more information on the conference and during the sessions. 

If you'd like to follow along with a twitter list, check out my list of LMA attendees!

Lindsay Griffiths (@lindsaygriffith)
Kate Lutes (@kklutes)
Laura Gutierrez (@lalaland999)
Jill Clark Rako (@JillRako)
Gina Rubel (@GinaRubel)
Laura Powers (@lppowers)
Gail Lamarche (@gaillamarche)
Heather Morse (@heather_morse)
Megan McKeon (@meganmckeon)
Stacey McGuire (@smcguire13)
Jonathan Groner (@jgronerpr)
Kathryn Whitaker (@KBWhit)

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It's time for another roundup here on a rainy Friday morning in New Jersey! 

Once again we're seeing some excellent content coming out of our member firms from around the world - I highly recommend checking out these articles and blog posts. I'm switching over entirely to a top 10 each week, so without further ado, here's your roundup for this week!

• Digital IP and the Supreme Court of Canada Crookes v. Newton from Fogler Rubinoff: In this article, IP expert, Colleen Spring Zimmerman examines the sticky issue of hyperlinks with respect to libel in the case of Crookes v Newton, and the potential ramifications for copyright issues. 
   
• Trends 2012: Employment tribunals from Fladgate LLP: Lou Marshall of Fladgate LLP discusses an employment tribunal's recent award to Dr. Eva Michalak, the measures being implemented by the government in April as part of a tribunal review, and things to be aware of.

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Happy Friday everyone, and happy Chinese New Year to our colleagues in Asia! 

It's that time again - time for a weekly roundup of some of the great content we're seeing over on ILNToday. And even though it was a short week for some, there is no shortage of material coming from our attorneys! 

Since we did have so many interesting pieces come out this week, I'm going to give you a top ten instead of a top five (aren't you lucky?).

• An Olympic Headache for employers? from Fladgate LLP: While Londerners are excited for the Olympic games to start this summer, there are some legitimate concerns that employers need to be aware of. Fladgate investigates some of those here. 
   

• Vodafone Triumphs – SC Holds Tax Authority Has No Jurisdiction Over Overseas Transaction from LexCounsel: LexCounsel discusses the Supreme Court of India's landmark judgment, which set aside the Bombay High Court's decision that Indian tax authorities were right to assess Vodafone for Indian tax liabilities in their $11 billion acquisition of Hutchinson's 67% equity share in the Cayman Islands. 

• Gaga about the FLSA from McDonald Hopkins: Who can resist a post that references Lady Gaga? Here, Miriam Rosen of McDonald Hopkins examines the lawsuit filed by Lady Gaga's personal assistant, Jennifer O'Neill, in the light of the Fair Labor Standards Act. 

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Today, I'm bringing you another excellent rainmaking recommendation from expert Jaimie Field - put the social in social media.

Are you using Twitter? Facebook? Linked In? Google +? Or any of the hundreds of websites that are considered “social media?”

Great!

If you haven’t gotten on board yet with Social Media sites, understand this – Social media is not a fad. It is not going away. It continues to evolve as a method of meeting new people whom you may have never gotten a chance to meet any other way. I have personally become friendly with people from all over the world because of social media. I have also gotten new clients because of this medium.

Social Media can be very only useful when you learn these two basic rules first:

1. People do business with people they know like and trust: This means that you must be authentic and real even when you are behind a computer screen.
   
2. You must learn to interact with people while on Social Media: it’s not about just
   pushing your agenda and information out for the masses. That is called advertising.
   Use social media to engage with the people whom you follow/friend/”link-in”. You
   have the opportunity to get advice, information and leads from people who may
   know more than you. Additionally, you have the chance to show what you know.

Finally, getting “social on social media” also means taking it offline. Believe it or not, a lot of people pretend to be something they are not online (please read that last line with heavy sarcasm). Once you think you have a connection with someone online ask them to meet
for a cup of coffee (if they are local) or call them on the phone to hear their voice. Use social
media to invite others to events to meet you. Only then will you have the opportunity to
turn these people into prospects, referral sources or clients because only then you will
have the opportunity to find out if they really are who they say they are.

While there is much more to using social media effectively to obtain new clients, referral
sources or prospects, following these first two rules will help you get started with using social media
as a Rainmaking Method.

__________

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog

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This afternoon, I had the pleasure of sitting in on the Legal Marketing Association's Social Media Special Interest Group's (a long name, so we shorten it to LMA Social Media SIG) first webinar.  Our presenters today were my friends Gail Lamarche, the Director of Marketing for Henderson Franklin and Laura Gutierrez, Marketing Multimedia Communications Coordinator with Winthrop & Weinstine.

Their focus? One of my favorite social media topics - LinkedIn! 

I won't recap the entire webinar, since participation in the SIG, and as a result, access to the webinars, is a benefit of membership in the Legal Marketing Association. But I did learn some great tips from Laura and Gail, which I wanted to share with you. 

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It has been one busy week on ILNToday, with some excellent contributions from our members around the world! My top five posts for this week are: 

• Intellectual Property Bulletin of Kochanski Zieba Rapala & Partners: Our Polish experts at Kochanski Zieba Rapala & Partners delve into IP issues covering the question of whether opposition proceedings in a European patent case would have an impact on the Polish equivalent patent, and single color protection as trademark protection, which considers the details of the Louboutin case in the US. 
   
• International Litigation in London: Paul Howcroft of Fladgate is best known for his commentary on art law, but here, he gives us his litigation roundup for 2011 in London. 
   
• The Government of India has on January 10, 2012 relaxed the Foreign Direct Investment ("FDI") policy to allow 100% FDI in single brand retail trading activities: An excellent update from LexCounsel in New Delhi, India on the latest news in Foreign Direct Investment in India.
   
• Here we go again: IRS reopens voluntary disclosure program for offshore accounts and assets: McDonald Hopkins addresses the details of the IRS' latest voluntary disclosure program, including the requirements and penalties.
   
• The So-Called "Rule of 10": A Myth about OSHA's Lack of Jurisdiction Over Small Employers: Epstein Becker & Green's Eric J. Conn and Amanda R. Strainis-Walker dispel the myth that OSHA does not have jurisdiction over employers or workplaces with fewer than 10 employees and goes through the list of partial exemptions. 

It was difficult to choose only five posts this week, so I highly recommend that you take a look at ilntoday.com to see what else might be of interest to you  - our attorneys have authored content on everything from employment law, to intellectual property to health law, and more! 

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In 2012, we're starting a new category of post here on Zen - the roundup! We've got a LOT of fabulous content coming in from our attorneys over at our main site, and I'll be giving you the highlights weekly.  Normally, I'll be doing these on Fridays, but I took the day off last Friday to give myself a three day birthday weekend, so you're getting TWO posts this week instead! 

• NLRB again delays union rights posting requirement (McDonald Hopkins): McDonald Hopkins reports on the National Labor Relations Board's second delay for the posting date of the new notice that advises employees of their rights under the National Labor Relations Act. The new dates is April 30, 2012. 
   
• Ohio Supreme Court Attorney-Client Privilege Ruling (McDonald Hopkins): McDonald Hopkins discusses the Ohio Supreme Court decision in The State ex rel. Dawson v. Bloom-Carroll Local School District, which holds that attorney-client privilege extends to communications between an insurance company and the counsel for the insured. They cover the facts and reasoning underlying the case, as well as the implications of the decision. 
   
• Employment Law Trends that Will Affect Financial Companies in 2012 (Epstein Becker & Green): Epstein Becker & Green's John Fullerton III talks about five employment trends that may be hot button issues in the financial industry in 2012. 
   
• Top Legal Issues for the Hospitality Industry to Watch in 2012 (Epstein Becker & Green): Epstein Becker & Green's Matthew Sorenson breaks down five issues that may impact the hospitality industry in 2012, as well as what lessons hospitality employers can take away from these. 
   
• Labor: Developing formal orientation programs for new employees (Arnstein & Lehr): Arnstein & Lehr's E. Jason Tremblay talks about the why and how of setting up formal orientation programs for new employees. 

Happy reading! 

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