This afternoon, we released the publication of our ILN Marketing Specialty Group’s Social Media Roundtable.  If you’d like to read the roundtable in full, you can find it here.  However, I thought it might be interesting to examine each of the questions and their responses through Zen, and invite our readers to contribute their own thoughts to the discussion!

The first question we posed was "What has been your greatest social media success?" 

Simone Fell: Our lawyers operate Megawatt (a Renewable Energy blog), The Legalist (a blog hosted on BC Business’s site and focused on employment issues), the Canadian Trademark law blog (IP issues) and BCBlawg (business and IP litigation, run by one of our associates). We are also starting up an Estates & Trusts blog within the next few weeks. The firm has LinkedIn, TwitterFacebook and Google Plus accounts. We still have a long way to go in building our social media presence, but a number of bloggers and journalists are connected to us through these vehicles and have approached us for commentary or republished our posts/tweets. Links to some of our blogs are featured as ‘resources’ on different industry sites. This has definitely raised the profile of certain individuals, increased the number of subscribers to our newsletters and improved SEO by driving traffic to our main website. 
 

John Buchanan: Probably blogs. Even though we only have one blog currently (a former associate started a blog that was so successful that he left the firm to be a consultant to the mortgage insurance industry), blogs, I think, can be a great way to provide useful content to current clients and todemonstrate depth of knowledge and experience in a way that’s different from your typical marketing materials. We’ve also found that reporters are using bloggers more and more as sources for stories – so blogs can be an important component of your strategic media relations program. 

 
Jeffrey Hild: I believe our General Counselor blog has been an excellent first blog for our firm. General Counselor is an employment law blog for in-house attorneys, business owners and executives with special attention to Illinois employment law. The blog is maintained by attorneys within our Labor & Employment Law practice group. We have also been quite pleased with the RSS feed submission techniques we have employed to optimize our Web site with search engines and drive traffic to our site. 
 
Miriam Hackmey & Kobie Refaeli: Our Labor Law department owns and operates a very active
Linkedin group under the title "Labor Law Israel". The group was created about a year ago and now has 368 members. The platform is being used to promote the Firm’s expertise in this field and enables the department to circulate news and updates to targeted audience without having to
overcome anti-spam restrictions. Additionally, we already held two professional meetings to which we invited the group members. These meeting were a great success. Based on the success of the Labor Law group, our Firm recently created another group in the field of Internet and Computer Law. Another use of social media is the Events platform available through Linkedin by which we can circulate various events held by the Firm. 
 
McDonald Hopkins: Launching and managing all of our social media channels would be considered our greatest success. We actively participate and post on Facebook, Twitter, YouTube, LinkedIn, and we have just launched a Labor and Employment blog. With so many different channels, we have been able to keep our messaging consistent as well as post useful information to our followers, fans, clients, and groups.
 
Thanks so much to all of our respondents for their valuable comments. What has been your firm’s greatest social media success? 
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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.