This afternoon, we released the publication of our ILN Marketing Specialty Group’s Social Media Roundtable. If you’d like to read the roundtable in full, you can find it here. However, I thought it might be interesting to examine each of the questions and their responses through Zen, and invite our readers to contribute their own thoughts to the discussion!
The first question we posed was "What has been your greatest social media success?"
John Buchanan: Probably blogs. Even though we only have one blog currently (a former associate started a blog that was so successful that he left the firm to be a consultant to the mortgage insurance industry), blogs, I think, can be a great way to provide useful content to current clients and todemonstrate depth of knowledge and experience in a way that’s different from your typical marketing materials. We’ve also found that reporters are using bloggers more and more as sources for stories – so blogs can be an important component of your strategic media relations program.