Dear readers, I have not forgotten about you, but with our European Regional Meeting fast approaching, I’ve been concentrating on those details and not on my blogging.  However, I have been reading some excellent posts from colleagues recently, which I wanted to share with you.  So grab a cup of coffee and take a read!

Over at Nancy Myrland’s Myrland Marketing, she’s been talking about some important messages:

  • In "Sales is Not a Dirty Word," Nancy reminds us to be our "client’s advisor, their mentor, their solution to a problem, and sometimes even their friend." 
     
  • In "You Are Who You Are. I Am Who I Am," she addresses a lot of the recent bashing we’ve seen by blog commenters and people on Twitter and encourages us all to embrace each other’s differences with a little respect – great message.

At the Legal Watercooler, Heather Morse has been using Mad Men to teach some valuable lessons about legal marketing – even if you’re not a Mad Men viewer (which I’m not, but I love a series that connects television with business), her posts offer great points:

  • In "Mad Men, Lawyers, and Legal Marketing," Heather advises lawyers that it’s "YOUR job to turn YOUR success into new BUSINESS," just as senior partner Bertram Cooper from Mad Men tells Don Draper "Turning creative success into business is your work."  
     
  • In "Mad Men, Lawyers, and Client Relations," she points out that we’re all a personality type and "By better understanding how we personally process and receive information, and by learning how to identify how others do the same, we best communicate and work with one another."

 

  • In "Mad Men, Lawyers and the 24-hour Layover," Heather gives some of my favorite advice, to extend a business trip by 24 hours once a quarter, and use this time on business development efforts – she gives some excellent tips on how to make the most of this time in the full post.
     
  • In "Mad Men, Lawyers…and the ‘Competition.’ Are you a Pete, or are you a Harry???" she challenges us to look at moving on from a firm (either us or our colleagues), not as something negative, but as an opportunity.
     
  • In "Mad Men, Lawyers and…How Big is Your Sandbox?" Heather reminds us of the importance of balance within a law firm, which means that the firm and partners are better situated for growth, weathering economic fluctuations, having a buffer when a partner or client leaves, and fostering a culture of business development and succession planning.  

On Samantha Collier’s Social Media for Law Firms, she’s been offering some great tips to attorneys thinking about getting involved in social media:

I will certainly be back to my regularly scheduled blogging soon, but in the meantime, I hope you enjoy a peek into what I’ve been reading and thinking about!

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.