They may seem newfangled to some attorneys, but holiday e-cards have been around for a few years now, long enough for Above the Law to be hosting their 5th Annual Holiday Card Contest (finalists in the attached link). My preference is still for a nice paper card in my hot little hand (as one of my school teachers used to say), but as a marketer, I can’t help but get excited for any card that does a smart job of promoting the firm by offering holiday wishes in a fun and snazzy way.
So. as I was viewing ATL’s top cards for 2013, I started thinking about all of the e-cards that I’d received this year from ILN members, and one stands out to me – not simply as the best of the ILN cards I received, but as one of the best law firm e-cards I’ve seen this year.
It’s from McDonald Hopkins – while their card does look at the charitable work they’ve done this year (which ATL frowns upon) – what I like best about it is that it incorporates the attorneys’ children, who report on what they can do to help others this holiday season. What a sweet and unique way to remind us all to be focused on others as the year winds down.
I suggest taking a few minutes to enjoy this card – it certainly gave me the warm fuzzies – and to have a very happy holiday season!